Adobe Experience Cloud Blog

OCTOBER 21, 2020

Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. Tip 2: Respond to customer needs.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Allow me to explain what these integrations mean….

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Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. If someone wants to just run Facebook ads, that’s fine, but people will come to your site, see it, and if there’s no nurturing, it won’t turn into sales,” explains outsourced CMO Erik Huberman. “If

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

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Adobe Experience Cloud Blog

FEBRUARY 6, 2017

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Here are three common mistakes that plague social media marketers and the best ways to avoid them: 1.

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Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

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Adobe Experience Cloud Blog

MARCH 3, 2017

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure.

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. Actually, they do.

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Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Attaching your brand to a pop culture topic leads to short-term results at best, as your message gets lost in the thousands of other tweets on the subject.

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Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

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Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. What types of media draws them in? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. Facebook and Google will always modify their algorithms and come out with new features.

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Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. However, you need to have a solid strategy before going live.

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Social Media Social Marketing Media Thought Leadership 48

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

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Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV sBYbNu7kSi.

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Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. How will our strategy need to adapt in order to stay ahead? Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years.

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Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers.

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Adobe Experience Cloud Blog

AUGUST 30, 2017

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. Swift’s Strategy. A Blank Space.

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Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. The following three strategies will help you make videos that are informative and compelling: 1. Use size to strategize your Facebook spend. Make the CTA your MVP.

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Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. Social media is a prime example. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.” I live about a half hour away from the Marketo office.

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Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Referring Traffic from Social. Conversions from Social.

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Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Social Media: Expand Your Audience. Pulled from Facebook by assessing people who like your page.

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Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Setting up an automated behavioral flow is the best way to create a strong marketing strategy that reaches customers appropriately based on their actions.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform. Facebook ads.

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Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Adobe Experience Cloud Blog

AUGUST 9, 2012

However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. 1) Determine who will serve on your social media governance board. 1) Determine who will serve on your social media governance board.

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Adobe Experience Cloud Blog

JUNE 6, 2018

Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Determine the specific strategy you plan to use to hit the goal and meet the KPI. Example Strategy: Publish new posts to the company blog to promote gated content.

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The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. What is the ABM strategy 2023? We will discuss how to select the right criteria for targeting specific accounts and assess their potential value.

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Account Based Marketing Planning Marketing Plans Work Management 52

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Source: Marketo).

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Adobe Experience Cloud Blog

DECEMBER 2, 2011

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms?

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Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Dave Kerpen is the co-founder and CEO of Likeable Media , an award-winning social media and word-of-mouth marketing firm. Marketo recently caught up with Kerpen to get his thoughts on a few hot topics regarding social media marketing.

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Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. The common denominator?

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Social Media Social Marketing Media Marketo 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. Let’s dive in: Are We Invited?

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Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

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Adobe Experience Cloud Blog

APRIL 20, 2018

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. A/B testing delivers the best batch or triggered emails to each contact to help drive click-thrus and engagement. Engage and Stay Top-of-Mind Across Channels.

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Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

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Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. Facebook 74%. B2B Use of Social Media Will Grow In 2012. LinkedIn 72%. Youtube 69%.

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