SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. With this direction, you’ll know how best to embed your brand voice into your social media copywriting while meeting audience expectations. What does their voice sound like?

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. However, consider the point noted above about best practices.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. In fact, Facebook has an average daily video view of eight billion. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. Source: Locowise.

Facebook 105

Facebook Practices Video Marketing Ads 105

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook Social Media Profiling Urgency Marketing 119

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices.

Social Media 129

Social Media Practices Video Marketing Media 129

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. 12 best practices to follow. Here are a few best practices you should keep in mind when creating your email footers: 1.

Design 95

Design Practices Best Practices CAN-SPAM 95

Launch Marketing

MAY 19, 2021

CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. To improve your CTR and overall email performance, use these five B2B email marketing tips and best practices. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Emplifi

JULY 1, 2020

See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020.

Facebook 142

Facebook Practices Comparison Best Practices 142

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Determine Your Goal. Achievable: Is your goal attainable or not?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Analytics goals will provide your best insights.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). that means Facebook and ESPN too). Then an hour later he'll yell "Eureka!"

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Launch Marketing

OCTOBER 26, 2022

Here are social media practices our marketing consultants follow to deliver results and success in the cybersecurity industry. Facebook About: This platform is popular to reach a general audience and topic-specific groups. Establish Actionable Social Media Goals. Content to Post: Team culture content, employee spotlights, awards won.

Social Media 108

Social Media Consulting Paid Search Agency Social Marketing 108

QuanticMind

JUNE 6, 2023

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. Experiment with several combinations to determine which works best. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand.

Practices 52

Practices Conversion Best Practices Landing Pages 52

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. At this point, we all know that the best way to connect with humans is by being human. Embracing the Algorithms. P2P over B2B.

Social Media 104

Social Media Practices Media Best Practices 104

Matchcraft

FEBRUARY 1, 2023

As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. In this article, we will share our tips and best practices on how AdVantage Managed Services create profitable YouTube campaigns, including the use of automation and machine learning.

Youtube 52

Youtube Practices Campaigns Best Practices 52

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

Facebook 143

Facebook Business Work Management Paid Search Agency 143

Martech Advisor

JANUARY 6, 2020

In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products. 6 Best Practices for Real Estate Social Media Marketing in 2020. Table of Contents.

Social Media 110

Social Media Social Marketing Practices Media 110

Stevens & Tate

MARCH 29, 2019

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 44

Facebook Practices Video Marketing Ads 44

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. All smart marketers know that using videos is one of the best digital marketing best practices. Builds trust with your audience.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Martech Advisor

JANUARY 8, 2020

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. Marketing ROI is the practice of measuring the return on investment that an organization spends on its marketing activities.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Martech Advisor

JANUARY 23, 2020

Five best practices for success in this space. Examples of 2019’s best multicultural marketing campaigns. Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.”

Practices 104

Practices Examples Marketing & Strategy Marketing Strategy 104

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 Dig deeper: EU fines Facebook $1.3

Rules 98

Rules Facebook Privacy Protection Gartner 98

Sharpspring

APRIL 29, 2020

What is the best type of content to post on LinkedIn? Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Distribution 86

Distribution Linkedin Practices Webcast 86

Sprout Social

APRIL 6, 2020

Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. The best of the best news end up rising to the top and making it to the parent Page. Link affiliated Pages. Know your audience.

Education 101

Education Linkedin Practices Best Practices 101

Sprout Social

JUNE 24, 2019

Instead of just using any catalog image of your products in your ad campaign, consider all the Instagram Stories best practices that will help you create impactful ads that convert. So make the most of Facebook Pixels , lookalike audiences and retargeting options. Best practices for Instagram Story ads.

Rules 103

Rules Impressions Practices Ads 103

Oktopost

MAY 30, 2023

It may not be the solution for a kale aversion or Frappuccino habit, but it’ll be the best thing you could do for yourself (and the businesses) this week. The best social media publishing tools for streamlining your social media management workflow are also the best tools for scaling your online presence. The solution?

Social Media 86

Social Media Enterprise Management Media Work Management 86

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Keep reading to learn more about when image ads still make sense—and when video ads do—and best practices to ensure they break through the noise. Best practices to make your ads shine on social (with image ad examples). Image ads vs. video ads. Make them look native.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Martech Advisor

NOVEMBER 22, 2019

In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. What Are the Best Practices of Social Media Automation? 6 Best Social Media Automation Tools. 6 Best Social Media Automation Tools. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Rev

JULY 8, 2019

I invite you to B2B Webinar Best Practices. Try using Facebook Live or Google Hangouts for your first few webinars to work out any bugs before investing in a dedicated software. . The post B2B Webinar Best Practices for Marketers to Win ‘Em Over appeared first on LeadCrunch. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

SalesIntel

MAY 31, 2021

This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model. It can be instances like when they have clicked your Facebook ad or dropped a comment below your social media post, inquiring more about the product or service. Practice Lead Scoring.

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Valasys

NOVEMBER 27, 2019

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Landing Page SEO: Best Practices : The SEO best practices for Landing Page Optimization (LPO) include the collection of data.

Landing Pages 66

Landing Pages Practices Optimization SEO 66