Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Use Facebook’s Pages to identify your best-performing competitors and compare their activity, engagement, and audience growth to your own.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

OCTOBER 30, 2018

But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. What Is Paid Social Media Marketing? Posting Evergreen Content.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 1, 2015

For example, let’s say that Jennifer, a marketer at a large manufacturing company, bids on the phrase ‘high-definition broadcast equipment’ so that her search ad shows up in those results. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. Let me give you an example of how this works.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Celebrate your customers: Video testimonials can be huge social proof points. Let’s look at some examples of these principles in action, starting with Dollar Shave Club: With over 25 million views to date, these guys did something right. Take Seattle Coffee Gear, for example: Here, they don’t talk about their products.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. A robust engagement platform can assist with cross-department collaboration, and content delivery to the most relevant audience—both best practices for today’s enterprise marketing.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Adobe Experience Cloud Blog

JUNE 19, 2018

Social media groups, which can offer insight into the questions and issues facing your personas and other people in their field. For example, if you identify that one of your personas has limited disposable income, the price of your product or service might be holding them back. Tell me about your best practices in the comments.

Top of Funnel 134

Top of Funnel Content Thought Leadership Marketing Funnels 134

Adobe Experience Cloud Blog

JUNE 11, 2021

While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us. Palo Alto Networks. Recognizing a company or individual that has innovated to create experiences that drive social or environmental impact.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They bring your best customers together and attract a wider audience from your target market. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. This approach adds an element of social proof and helps tap into a wider audience.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

MARCH 14, 2017

Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This could include social media, email, and your website. For example, Periscope has a chat function where viewers can ask questions in real-time.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

MAY 26, 2017

We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format. What does that mean for a social media marketer? Do—Encourage Employees to Share Your Posts With Their Networks.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Questions you should consider include: What is our policy on social media in the workplace? Who will “own” our employee advocacy program?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s go back to that example of a post about leather couches on a marketing blog. If you want to be invited back, you should always promote your guest post to your social networks. Ask to be notified when your guest blog is live, then schedule several shares over the following week across all your social media platforms.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook Watch & Social Media. This will provide an amazing opportunity for social media marketers to shift the content they’re producing within the platform to meet user expectations and define a new “normal” in engagement. ” Lisa Marcyes , Senior Social Media Marketing Manager. “ Video is only getting bigger.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 27, 2018

AI is an umbrella term to describe a suite of unique, but related, technologies that includes machine learning, deep learning, neural networks, natural language processing (NLP), and natural language generation (NLG). What AI Can Do For Content Marketers. Stay On Top Of Industry Changes With Smart Content.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You can have them really work in social harmony with your customers.”— Chewbacca mom, for example. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

For example, a workshop that accepts only a dozen or so people will have vastly different outcomes to a 2,000-attendee conference. The best goals are specific, but that doesn’t mean you should only choose one. Why not implement them into your plan from the very beginning for the best results possible? Presence on social media.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

DECEMBER 12, 2018

It could be a company focused on voice, for example, or one from a space that isn’t fully mature yet, such as the Internet of Things. Snapchat, for example, hasn’t been able to develop anything Facebook and Instagram haven’t rolled out as well. There are still ancillary search engines, commerce players, and social networks.

Advertisements 130

Advertisements Advertising Amazon Mobile Advertising 130

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Martin spun up a social network analysis of her fans, and it turns out that Ms.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MARCH 1, 2018

An anti-social media sea change may be on the rise. As people disengage from social, even for just a little while, they demand more from in-person experiences. Don’t misunderstand me: Social media’s day in the sun is far from over. If the latter sounds dismally accurate, cheer up. Digital Is Here to Stay.

Opt-out 134

Opt-out Touchpoints Opt-in Social Media 134

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Lead by example and be courageous enough to take actions and make decisions despite the fear!” – Karan. Caitlin Poliska , Sr Director, Marketing & Sales Ops, Adobe Practice Lead, The Pedowitz Group. Dipalli Bhatt , Director of Marketing & Demand Gen, Enghouse Networks. Jennifer Wong , Head of Marketing, Convoy.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. It’s the first step in the sales supply chain.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Of course, there will still be some skepticism around using social intent data.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

MARCH 3, 2017

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: To compete with other events and offer the best meeting options, you need a hybrid event platform that provides more capabilities and engages your virtual audience. .

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. And then Chandar shared this example of lifecycle: And the audience was like: 3. Some of the best moments?

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. Marketo : Here’s a nice designed webinar page. This is an interesting example of a “webinar series” done badly. There is a ton of other examples out there you can check out and look at your company’s own webinar registration pages.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

OCTOBER 25, 2017

A search for “best electric cars” is considered top-of-funnel to be in the market to buy. For our Tesla example above, we’d choose Autos & Vehicles > Motor Vehicles > Motor Vehicles by Brand > Tesla Motors: As you can see, this gives us a reach of over 100M impressions. At its core, this comes down to search intent.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134