Remove best-practice

The Point

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7 Webinar Invitation Mistakes You Can’t Ignore

The Point

A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Avoid gratuitous social inks and other navigation. What they’re not is billboards.

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Title your post with search results and Twitter in mind (i.e.

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