Conversica

OCTOBER 9, 2018

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. .

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. – Find out how predictive analytics can turbo-charge your lead generation.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Professional Editorial Practices. Have a team discussion about which ones are the best fit for your content marketing program. all from one story idea. Make the Reader Your #1 Priority.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

DealSignal

MAY 31, 2023

If you’re not focused on the right leads, you’re losing valuable time. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them. With your ideal buyer profile in hand, see if your marketing team is able to enrich inbound leads that have come in.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

If you’re not focused on the right leads, you’re losing valuable time. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them. With your ideal buyer profile in hand, see if your marketing team is able to enrich inbound leads that have come in.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

SnapApp

OCTOBER 6, 2015

This award recognizes the SnapApp customer with the best overall integrated marketing campaign. The campaign collected lead data as well as info about which business system they're running, which Hyland/OnBase can use to segment future email nurture programs. Ecova uses Snapapp and Pardot to push quiz answers to every lead record.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89