Remove best-practice funnel
article thumbnail

Interview with Moni Oloyede

Onalytica B2B

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

article thumbnail

5 Surefire Ways To Increase The Lead Quality

Only B2B

utilize it and check whether generated leads are worth for your business? Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Lead Nurturing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Step 5: Scoring Model.

article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Search Marketing. Matt Bailey.

article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

article thumbnail

6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

article thumbnail

Demand Gen Pains Part 2: I Have Plenty of B2B Leads

Leadspace

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best.