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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Do Not Track: (a.k.a.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. But what email metrics and key performance indicators (KPIs) should you measure?

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. This article was months in the making. It’s called color temperature.

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Foundations of Data Privacy in Email Marketing

Litmus

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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