Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

Social Media 48

Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

JANUARY 17, 2017

So, for example, if you have a business goal of improving the customer experience , a key KPI might be the rate of customer service issues that are handled—via different channels like social media, email, and your website. Target Personas, Not Demographics. Hone Your Social Sharing Tactics. Format images for social media.

Content Marketing 48

Content Marketing Work Management Paid Search Agency Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

Traditionally, marketers have used marketing automation to segment their databases using demographic and firmographic criteria. Engagement on social network. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person. Company size.

Segmentation 48

Segmentation Marketing Automation Services B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere. And you know that’s certainly not the case!

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 4, 2014

Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn.

Work Management 48

Work Management Marketing Automation Services Marketing Management Budget Programs 48

SalesIntel

AUGUST 21, 2023

In this article, we’ll look at the benefits of personalization, some best practices, and more. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. Engaging with peers can provide insights into best practices and emerging trends.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Most lead scoring techniques are based on a mix of demographic, firmographic and behavioral data. A social score helps at a couple of levels: Purification – verification of demographic and firmographic data you have in your marketing automation tool.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. When working with social sharing, make sure that your campaigns are creative. But what makes people share?

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Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. visits to car dealerships compared to the average of five visits from buyers 10 years ago.

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Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 12, 2016

The incentives above aren’t all encompassing, and the best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Snapchat Filters.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. How active are they on social networks? Siloed Marketing Channels.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. How active are they on social networks? Siloed Marketing Channels.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 26, 2011

by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

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Class B2B Marketing B2B BtoB 48

Adobe Experience Cloud Blog

APRIL 25, 2013

There are different kinds of things you can track with scoring: Fit: Fit score is based on the demographic and firmographic attributes that tell you how well the prospect compares against your ideal buyer profile – things like job title or role, industry, and company size. In other words, how attractive is this potential lead to me ?

Lead Scoring 48

Lead Scoring Lead Ranking Research Leads 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2015

For you though, Rolling Stone might not be the best place. Determine the medium based on where you will best reach your audience and communicate your change there. For Adele, this meant definitively stating in a Rolling Stone interview that her album is about growing up versus breaking up, and offering insight into her life.

Thought Leadership 48

Thought Leadership Marketo Work Management Television marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. Turn social shares into leads. This helps you maximize your social reach and measure top-performing content. Social Media' Share in the comments below!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Facebook ROI 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

The best part? As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. To find out specifics about your date, try these techniques: Scouring his/her social networking profiles, website, or blog. Know Your Audience.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 1, 2011

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. Can you speak to this?

Social Media 48

Social Media Media B2B Lead Ranking 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

A digital mix can include blogs, social networks, video channels and/or websites. Marketing automation systems can score leads quickly based on demographics, attributes and behavioral data, either increasing or decreasing the score based on the lead’s recent web activity.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

Adobe Experience Cloud Blog

JULY 10, 2014

Pro tip: Use demographics combined with behavior to segment your audience. Offer Social Proof to Cultivate Brand Loyalty. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Mobile Marketing'

Mobile Marketing 48

Mobile Marketing Word of Mouth Ad Frequency Urgency Marketing 48

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Buyer demographic and behavioral data was difficult to find. Interview your best clients about their experience with your product or service intimately.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

JULY 5, 2012

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. The reason many use filters is because they try to target larger customers within their demographics. Happy Syndicating!

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Buffer

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Inspirational, funny, and practical content generates the most engagement. Let’s dive in!

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Facebook Research Lead Scoring Lead Ranking 112

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: “Gain practical input and leverage the hive to help you work through actual solutions for your challenges.” Host: Marketo. Host: Startup Socials. Date: Sept. 12-13, 2018. Location: San Francisco.

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Conference Enterprise Management Work Management Marketing Management 132

Martech Advisor

MARCH 5, 2020

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Marketing Automation Best Practices with Examples. Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.

Advertising Benchmark 48

Advertising Benchmark Marketo Email Marketing Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Everyone loves freebies, so consider hosting a sweepstake or offering giveaways on social media.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. ” The same goes for your social media presence. How old are they?

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Social Networks Stats Brand Identity Branding 134

Directive Agency

FEBRUARY 28, 2022

With LinkedIn, professionals update their profiles regularly, try to grow their network, make themselves stand out through various skills or groups they join. This can include company name, demographics, education, job experience, and interests: Company. Demographics. What does this mean for digital advertisers? Uploaded Lists.

Linkedin 98

Linkedin Advertising Agencies Advertisements Advertising 98

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48