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17 Silly Missed Lead Generation Opportunities

Hubspot

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Here, we walk through six actionable lead generation strategies you can implement today and explain lead generation best practices that will help you fill the gaps in your data. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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How to Create Video Landing Pages That Convert

Vidyard

What Are Some Video Landing Page Best Practices? Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Demo Videos : If you’re looking to go beyond what your product is to what it actually does, a demo’s for you.

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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Adding a pop-out form on a product feature video for a demo request. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Percentage-based video lead scoring – how much of a single video has a lead viewed? Nurturing Leads to Purchase with Video. And more leads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.