The Point

JULY 21, 2016

Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. To understand the dissonance that so often exists between AI theory and practice, consider Elon Musk. But these technologies—as awesome and potentially life-changing as they sound—are many, many years away from practical application, let alone commercial availability.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Source: Marketing Sherpa/ KnowledgeStorm).

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The New Rules of Sales Enablement.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

.” In an age where customers prefer to avoid salespeople and do their own research early in the sales cycle, inbound marketing is a vital part of a successful marketing strategy. Marketo and Acquisio employ what they call the Inbound Marketing Multiplier : 1. An outbound marketing strategy. Post them in the comments.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. For a quick refresher, the webinar recording is now available to view on demand. Early stage content should be wide and broad.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. from those we do not.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

Having proof is critical to forecasting sales revenues and it’s also critical to optimizing landing pages. Call to Action – A form is best, but minimize required information. Fulfillment – Email the white paper to ensure proper tracking and prospect email address. Bullet Points – Keep them short, and focused on benefits.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. I learned the right way fast, becoming a demand generation machine!). Your sales reps know this. More leads equals more won deals. Management could understand these metrics. Life was good.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 26, 2010

Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. What format can I receive leads in?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s live every Thursday at 11:30 a.m. Paul: Yeah, could be.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Demand Gen Report. Content Marketing Institute.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. Both the world and B2B sales and marketing could use some improvements. The Mystery of B2B Sales and Marketing Innovation. That’s a shame. Again, the list goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • What sort of content works best? (HS) It’s this type of content that will drive a higher level of engagement, build credibility, and ultimately drive a dialogue with sales. Not every piece of content has to be a new, 12-page white paper, however.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Demand Gen Report: Demand Gen is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. Both the world and B2B sales and marketing could use some improvements. The Mystery of B2B Sales and Marketing Innovation. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals. How to deal with the demand for content. You need to be reaching out to potential buyers. Collateral?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Only by combining both factors can you send truly qualified leads to sales.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

AUGUST 23, 2018

Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important. Downloading your white papers? Working proactively is the best way to go.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Set goals for marketing investment and expected outcomes, evaluate best and worst case scenarios, and determine what marketing investments make business sense. Align Sales and Marketing. ” Where’s the disconnect?

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Adobe Experience Cloud Blog

MARCH 14, 2015

Turning strategy, best practices, and ideas into reality is always difficult. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Bring sales into the process early—and keep them in it! Suck it up.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Conversica

MARCH 12, 2019

Conversica Partner Marketing and Sales leaders and C-Level team members at IMPACT, LeanData, Metadata, SnapApp, Uberflip, Vengresso and Vidyard share their top Sales and Marketing trends and predictions for this coming year. With technologies like Bizible from marketo or Datorama from Salesforce. Gil Allouche, CEO, Metadata.

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Albacross

APRIL 24, 2019

If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?. SQL - Sales qualified lead. Check out: Email marketing best practices to succeed in 2019.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hinge Marketing

JULY 6, 2022

In almost every professional services industry, LinkedIn is your best bet. You can provide reports for free download behind a contact form or, if you did custom research, you can offer it for sale. White Papers. White papers have been around for decades—and for good reason. But that’s just the beginning.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Adobe Experience Cloud Blog

OCTOBER 14, 2015

What will deliver the best ROI? Some of these are time-tested goodies, some may be new to you, but all of them are proven strategies to get more qualified leads in your sales funnel while you’re working on some of the longer-term strategies. Provide an incentive to contact your organization by offering a free report or white paper.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48