DivvyHQ

JANUARY 29, 2024

What's the best way to elevate your customer support experience while also reducing support queries? Learn how to create a dynamic support content strategy that will reduce ticket volume, increase customer satisfaction, and empower your support team.

Customer Satisfaction 84

Customer Satisfaction Practices Best Practices Content 84

CMSWire

DECEMBER 18, 2023

Understanding and implementing exceptional CX design is key to standing out in a crowded marketplace and building lasting relationships with one’s customers. Continue reading.

Design 109

Design Practices Best Practices Ad Building 109

SendX

DECEMBER 10, 2021

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

Email Marketing 270

Email Marketing Practices Best Practices Marketing & Strategy 270

Launch Marketing

MARCH 9, 2022

While this might not tell the full story, it rings true that email automation is a crucial factor in marketing strategies and a key component of improving the customer experience. Before diving into some of the best practices of email automation, it’s important to establish what types of emails should be automated.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Heinz Marketing

JUNE 25, 2020

We work to live that throughout our customer experience and engagements. There is the literal definition of surprise and delight, but I believe there is a larger meaning and practice to it, and this is what I was hoping to bring to the Heinz Marketing gift process—nurturing a culture of surprise and delight.

Practices 128

Practices Thought Leadership Best Practices Verticals 128

Liveintent

FEBRUARY 8, 2022

You can also leverage Dynamic Audiences to focus your ad spend on acquiring new customers only. Dynamic Audiences can help you capitalize on those potential customers who have expressed explicit interest in and desire for your products and services. Interest & Desire.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Outreach

JULY 26, 2021

Randy Conley, a thought leader on trust, vouches that businesses and their customers can achieve this trust mindset only “by sitting on the same side of the table.” In a fiercely competitive world, this isn’t easy — which is why businesses need to plan carefully how to align their goals with customer needs.

Practices 59

Practices Best Practices Effectiveness Ad Building 59

Rev

JUNE 21, 2019

The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. Your potential customer reads dozens of emails a day. To have customer success, it takes trust. The results speak for themselves!

Case Studies 114

Case Studies Case Study Studies Practices 114

Roketto

OCTOBER 19, 2021

Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you.

Design 156

Design Practices Best Practices Paid Search Agency 156

DivvyHQ

JULY 20, 2020

Since it's simply not feasible for most companies to be present on Twitter 24/7, automation tools can be used to maintain a good customer experience. Let's take a look at some best practices to ensure these tools aren't being overused, or getting you into hot water.

Twitter 90

Twitter Practices Automation Tools 90

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Sana Commerce

OCTOBER 2, 2021

Gaining a new customer is good, but keeping a customer is even better. This is because customer retention contributes to a higher return-on-investment (ROI) , plus it is less expensive to maintain. Don’t underestimate the power of customer loyalty. Customer retention strategies and best practices.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

Influitive

NOVEMBER 5, 2015

From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals!

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Genroe

NOVEMBER 29, 2019

Increasingly, organizations are becoming dissatisfied with running customer satisfaction surveys and turning instead to designing and implementing customer feedback programs. The reason is simple, after 10 years of running national customer satisfaction surveys the American Customer Satisfaction Index has, basically, not moved at all.

Practices 52

Practices Effectiveness Customer Satisfaction Best Practices 52

Optinmonster

JANUARY 9, 2020

We’ve all been there before, sitting on the line with some company’s customer service department. So on behalf of frustrated customers everywhere, we’re going to look at some live chat best practices to help you streamline customer service, increase user experience (UX) for your customers, and make your entire eCommerce system more efficient.

Service 59

Service Practices Best Practices eCommerce 59

FMG Suite

MARCH 7, 2023

“We’ve always envisioned a world where advisors can leverage our content library as a starting point and, with the click of a button, customize it to be authentically and uniquely theirs. Also on the roadmap is a feature that alerts advisors if their content may be flagged by compliance departments.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Mereo

NOVEMBER 4, 2021

Recently, I wrote about how to develop a customer health score to improve your subscription business renewals. Businesses that succeed with their subscription offerings know how to best decode and leverage that data to improve customer service and retention. Creating health score data is not enough. Decoding Health Scores.

Lead Ranking 45

Lead Ranking Lead Scoring Practices Work Management 45

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020.

Practices 57

Practices Work Management B2B Best Practices 57

Net-Results

JANUARY 22, 2019

When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. The post What are some best practice SaaS onboarding processes for enterprise customers? These are not overnight processes. And […]. appeared first on Net-Results Marketing Automation.

Process 75

Process Practices Marketing Automation Services Digital Transformation 75

Martech Advisor

JANUARY 16, 2020

Creating a user persona begins with understanding and reaching out to your customers and end-users. Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. At the start of every quarter, the third Thursday is Get to Know Your Customers Day.

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

Trade Press Services Newsletter

APRIL 4, 2024

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Identify several key messages you want to communicate during the show and practice them out loud. Start with a goal in mind. There’s no such thing as overpreparing. Consider sound quality.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Customer needs are a moving target, and so are personas. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Email nurture campaigns help you build affinity with both customers and prospects. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. Training your team on an AI platform requires a systematic approach.

Marketing AI 266

Marketing AI B2B Marketing Allocation Planning 266

GreenRope

DECEMBER 1, 2016

Best Practices for Setting Up Customer Journeys. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. Include every touchpoint where your lead/customer comes into contact with your organization.

Practices 40

Practices Touchpoints Best Practices Lead Nurturing 40

GreenRope

DECEMBER 1, 2016

Best Practices for Setting Up Customer Journeys. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. Include every touchpoint where your lead/customer comes into contact with your organization.

Practices 40

Practices Touchpoints Best Practices Lead Nurturing 40

GreenRope

DECEMBER 1, 2016

Best Practices for Setting Up Customer Journeys. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. Include every touchpoint where your lead/customer comes into contact with your organization.

Practices 40

Practices Touchpoints Best Practices Lead Nurturing 40

GreenRope

DECEMBER 1, 2016

Best Practices for Setting Up Customer Journeys. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. Include every touchpoint where your lead/customer comes into contact with your organization.

Practices 40

Practices Touchpoints Best Practices Lead Nurturing 40

GreenRope

DECEMBER 1, 2016

Best Practices for Setting Up Customer Journeys. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. Include every touchpoint where your lead/customer comes into contact with your organization.

Practices 40

Practices Touchpoints Best Practices Lead Nurturing 40