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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Do we have a content strategy in place? Align your content strategy. Goals and audiences must be in sync with your content plan. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Do we have a compliance or legal issue to address? Select a provider.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. Marketo has more than 100 tokens to help you with almost every aspect of your programs.

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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution. Marketo Revvies and Adobe Experience Makers merge. Upload supporting content. Award categories and application process. Select the award category you are applying for.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. and the wealth of content needed to support hyper-targeted campaigns. What plays should I run?)

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When to Use Marketo's Transition Rules

SmartBug Media

First, the basics: Engagement program content lives in streams. You can also pause, add, and reorder content within a stream without worrying about anyone getting the same email twice. Marketo has plenty of documentation of how to use transition rules , but when should you use them? How Do Engagement Programs Work?

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Lead Tracking: 5 Best Practices for Marketing Operations

Adobe Experience Cloud Blog

Let’s examine a few challenges faced and the top five best practices for tracking leads. Let’s examine the top five best practices for lead tracking : . Best practices include: Track basic lead information such as first name, email address, title, company name, company size, etc.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.