| | Best Practice + Companies + Lead + PointClear | 84 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR JANUARY 11, 2012 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson ” This should be a wake-call for all leaders in companies who sell products to other businesses. And we strongly suggest you reach outside the business to expert firms like BlueBird Strategies , The Annuitas Group , NuSpark Marketing , PointClear and even Find New Customers. Marketing buyer personas content marketing lead-generation lead-nurturing lead-scoring management-best-practices sales-challenges Think Like A PublisherThe world is passing you by. Over half of the decision is complete before they talk to you. strong value proposition. | | | | | | | | FEARLESS COMPETITOR SEPTEMBER 15, 2011 The Importance of Lead Nurturing (Radio Show) B2B Lead Generation | The Importance of Lead Nurturing. This radio interview I did back on B2B lead nurturing back on 9/ 17/2009 for SalesBuzz Radio is a classic. The Importance of Lead Nurturing. As a CMO and 30-year marketing veteran, I really appreciate Jeff Ogden’s focus on a formalized process for managing and nurturing leads. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold. See CMO quote below.) | FEARLESS COMPETITOR AUGUST 19, 2011 Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping” company Find New Customers shares an important marketing lesson using wit and humor. In this episode, he shares a key business initiative at Find New Customers “ Always Be Helping and discusses the fame that his company has accrued from a “gift-giving approach and recommends other companies think the same way. Dan McDade, Pointclear. Jeff Ogden. | VIEWPOINT DECEMBER 9, 2010 Lead Generation Best Practices Part 6: Fewer Leads Are Better There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? Standard lead generation’s focus on quantity—rather than quality—results in the following: The pipeline is flooded with a high volume of low-value leads. | FEARLESS COMPETITOR SEPTEMBER 27, 2011 Tone-deaf companies B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s a comment on my blog: I have three similar examples from unresponsive companies listed as leaders in a Forrester Wave report on email marketing that did not bother to follow up on email and messages I left on their webforms. So much for “ lead generation “ Listening is critical today. Here’s what companies need to do: Respond quickly to incoming messages. ” Dan McDade, Pointclear. | | | | | | | | | -
FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011 The Power of B2B Lead Nurturing B2B Demand Generation | The Power of Lead Nurturing. We’re honored that Find New Customers is considered experts in B2B lead nurturing and scoring. To learn about the Lead Nurturing and Scoring services offered by Find New Customers, click the highlighted words below.: Lead Nurturing and Scoring. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. MORE >> -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 29, 2011 2012 Revenue – Making It Happen vs. Hoping It Happens B2B Lead Generation | Ensuring You Make Your Number in 2012. For instance, over 9 out of 10 companies raised quotas in 2011.). Do we know who our best prospects are? Is our lead management optimized? Buyer personas, Content marketing , SEO, lead nurturing , lead scoring, metrics, sales enablement.). Formalizing your lead generation progression. Fixing the responsibility for lead generation (in marketing, not sales). Automating lead generation with marketing automation software like Eloqua , Marketo , Silverpop or Act-On Software. MORE >> -
FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011 New “cheat sheets” on B2B demand generation from Find New Customers Keys to B2B Lead Nurturing Success. Keys to B2B Lead Scoring Success. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” ” Dan McDade, Pointclear. Content marketing lead generation Lead Nurturing Lead Scoring Management best practices Marketing MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 30, 2010 The 7 Second Test for B2B Marketers At the Social Media Camp on Long Island last week, we got into an interesting discussion about how to get attention to drive sales leads. When I shared the “7 Second Test, one of the experts agreed “That’s why every comedian makes sure his first joke is his best. Find someone who is unfamiliar with your company. On a computer, go to your company’s home page. Can she describe your company? think this will open some eyes in your company and you’ll see why Simplicity is one of my “ 6 Keys to B2B Marketing Success Today.. MORE >> -
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 15, 2011 How to Find Real Talent (Go Beyond the Resume) in an article in the WSJ about how companies try to lure back former employees.). within 6 months in their article: Companies Are Doing a Lousy Job of Attracting Great Talent. We reviewed his new book on company differentiation, Apples to Apples , here.) Believe it or not, there are still companies that are hiring. Our best talent often isn’t the person with the best technical skills. Instead it is the person with the best attitude. This is an area where most companies fail. ” Dan McDade, Pointclear. By Dan Paulson. MORE >>
- Content Curation. 5 Ways to Succeed, Eventually FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
- How to create a great case study FEARLESS COMPETITOR | THURSDAY, JUNE 24, 2010
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | THURSDAY, DECEMBER 8, 2011
- Purchases are fun, but…….they don’t move the business needle FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15 FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- 7 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | MONDAY, JUNE 28, 2010
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- Laugh and Learn with Find New Customers | Episode 44 – Second Thoughts FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 16, 2011
- Laugh and Learn with Find New Customers | Episode 51 – The Beard FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
- The Importance of Lead Nurturing (Radio Show) in sales lead generation programs FEARLESS COMPETITOR | SUNDAY, MARCH 17, 2013
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- Laugh and Learn with Find New Customers | Episode 47 – Lazy Website FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
- Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider FEARLESS COMPETITOR | FRIDAY, OCTOBER 21, 2011
- Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world FEARLESS COMPETITOR | FRIDAY, OCTOBER 14, 2011
- Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 30, 2011
- Why Sales needs Content Marketing and Marketing Automation FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
- Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
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- Why “We’re the Leading Provider of” is NOT! FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011
- Stop Marketing in the Dark – sponsored by Act-On Software FEARLESS COMPETITOR | TUESDAY, AUGUST 23, 2011
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- The Fatal Mistake Boards & VP Sales Will Make In 2012 Planning FEARLESS COMPETITOR | TUESDAY, AUGUST 30, 2011
- Use Webinars for Content Acquisition FEARLESS COMPETITOR | TUESDAY, JULY 6, 2010
- Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
- Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
- 16 Marketing Terms to Ban Today FEARLESS COMPETITOR | MONDAY, NOVEMBER 14, 2011
- Buying software is easy. Fixing Lead Generation is hard. FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 24, 2011
- CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | MONDAY, OCTOBER 3, 2011
- 5 Ways to Improve Your Landing Pages for Better Conversions FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
- Believe Me – the Story-Telling Manifesto FEARLESS COMPETITOR | TUESDAY, JUNE 29, 2010
- Interesting insights from Google Analytics FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011
- The Problem with Reliance on Junior Marketing Folks FEARLESS COMPETITOR | MONDAY, JULY 18, 2011
- What Sales Really Needs from Marketing FEARLESS COMPETITOR | TUESDAY, AUGUST 2, 2011
- Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 13, 2011
- How to Write a Highly Effective Subject Line FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 22, 2011
- The 6 Marketing Keys Today FEARLESS COMPETITOR | THURSDAY, JULY 1, 2010
- Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes” FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
- The Secret to Effective Voice Mail Messages—with Kelley Robertson FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 21, 2011
- Laugh and Learn with Find New Customers | Episode 45 – Just Ship It FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 23, 2011
- Performance Planning 2.0: 4 Steps to Turn Around Under-Performers FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
- 3 Reasons You Should Outsource Lead Nurturing and Scoring FEARLESS COMPETITOR | TUESDAY, AUGUST 16, 2011
- How to Prosper Despite a Bad Economy | Insights from How to Find New Customers FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
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- Aligning Sales and Marketing – Why It’s Not Working and What to Do About It FEARLESS COMPETITOR | THURSDAY, NOVEMBER 17, 2011
- Demand Generation Training | $99 via email FEARLESS COMPETITOR | TUESDAY, AUGUST 23, 2011
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- Stop Marketing in the Dark – sponsored by Act-On Software FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
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- 3 Reasons Qlikview is killing Microstrategy FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
- Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource VIEWPOINT | THURSDAY, OCTOBER 13, 2011
- The 11th Question to Ask Before Buying a Marketing Automation Solution VIEWPOINT | THURSDAY, OCTOBER 20, 2011
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- Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics VIEWPOINT | MONDAY, JULY 11, 2011
- On Becoming a Top Sales Expert at Top Sales World VIEWPOINT | TUESDAY, FEBRUARY 21, 2012
- When You Should (and Shouldn't) Outsource Your Marketing HUBSPOT | MONDAY, DECEMBER 17, 2012
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- The State of Lead Generation Today (with Jim Dickie of CSO Insights) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
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