Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Email Marketing Clickthrough Planning Template 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

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Clickthrough Email Marketing Tips CAN-SPAM 78

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Write a Killer Subject Line If you’re wondering how to do email marketing right, the best place to start is with the email subject line. In fact, perfecting your subject lines is the single most important way to increase your email open rates.

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Anything Goes Marketing

OCTOBER 11, 2006

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Open and clickthroughs were some of the best I've ever seen.

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Email Marketing Practices Clickthrough Tips 100

Hubspot

JANUARY 7, 2013

Research from the Lyris Annual Email Optimizer Report shows that 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. 2) Nurture your leads with workflows. How real marketers did it.

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Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JUNE 26, 2018

Perhaps the best reason to use email marketing is that you own the channel. Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend. Email Marketing Best Practices.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. HTML emails reduce open rates.

Clickthrough 28

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Hubspot

DECEMBER 17, 2013

What are the best practices? It’s tough to know right off the bat which network will be the best investment of your spend, so I’d recommend a few things. My best recommendation is to run a small test campaign on each of the platforms. Trying out this whole inbound marketing thing? Where do I start?

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Hubspot

SEPTEMBER 23, 2013

And the best way to do that? Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 2) Personalization. 3) A ction-Oriented Verbs.

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Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

The best marketing strategy for startups is to build a brand first, then sell. Just because they opened it doesn’t mean they read it.”. Don’t buy too much email software: The software that’s best for you depends on how much time you can dedicate to it. Determining and Managing a Startup Marketing Budget 5.0.4

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Vidyard

JULY 10, 2020

Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Just because they opened it doesn’t mean they read it.” Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

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