Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. I’d love to hear about your best practices in the comments. What are the vulnerable stories about running your business that might create empathy among your prospects?

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Customers are educating themselves via the Internet and other social media channels. Marketo Book Club: Sales 2.0 principles. Download a free chapter of the book!

Marketo 48

Marketo Web 2.0 B2B Sales Youtube 48

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Most Facebook users are there to gather news and connect with friends, whereas, YouTube has an audience looking for “how to’s videos.”

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 20, 2018

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Engage and Stay Top-of-Mind Across Channels. But trying to do it all manually is a daunting task that can easily keep you up at night.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. Here are nine things you can do today to make your social media pages the best they can be. Your social media channels shouldn’t be any different. Expand Your Channels. Stick to Your Basic Color Palette.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

APRIL 19, 2019

Promote across online channels. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. The post Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? At sporting events, 10 minutes is common practice. Or NBA Finals?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. I’d love to hear about them in the comments.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

JANUARY 15, 2020

Once you do the research, the best you can do next is to create one or several customer personas. There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. Email marketing. Facebook and Google ads. Social media marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Use Facebook’s Pages to identify your best-performing competitors and compare their activity, engagement, and audience growth to your own.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Sponsor: Marketo. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Are you using interesting titles and thumbnails?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

ClearVoice

DECEMBER 12, 2019

The best thing about all of these courses is that they are free to marketers to use. A few of the top webinar sources for marketers include: Marketo. *Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. HubSpot Academy. Content marketing. Podcasts.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. I’d love to hear about how you are targeting your website visitors across channels?

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. E verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social. Inspiration in the Nation!

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 14, 2015

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.

Video Marketing 48

Video Marketing Thought Leadership Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ Best Practices in Professional Development ” and our guest is Shawn LaVana , VP of Global Marketing at Cloud Academy, Inc.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

The best part? Rather than coming on too strong with a sales pitch, good marketers gradually convince you that their product is best for you. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Know Your Audience. Handwritten Notes.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

To watch this video on YouTube, click here. To watch this video on YouTube, click here. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value. Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. Modern Marketing'

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Best Video to Support a VIB Awards Nomination: GPS Insight. The results have been amazing.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

TrustRadius Marketing

APRIL 1, 2021

The TrustRadius comparison template is designed to provide the best software comparison information in a clean, simple user interface. What is Direct Comparison Best for? Their answers can give you direct insight into the biggest differences they’ve noticed, from a practical perspective you can identify with.

Software 59

Software Product Comparison Click Rate 59

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 15, 2013

However, firms have struggled to cope with the recent explosion of data from website behavior, social media interactions and other digital channels. YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Online Video is Exploding. Opportunity. Email is Being Neglected.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

However, you must use additional marketing channels to get the most out of your inbound marketing efforts. Over time, you can figure out what works best. We convert leads from trade shows at a higher rate than leads that we get solely through online channels. How are you measuring the direct impact of the trade shows?

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Best Video to Support a VIB Awards Nomination: GPS Insight. The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

JANUARY 19, 2012

Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. The Top 4 Social Channels Are Getting B2B Action. Youtube 69%. Facebook 74%. LinkedIn 72%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Heinz Marketing

MARCH 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” Ideally it’s integrated across multiple channels in an appropriate sequenced way. Well, welcome everyone to another episode of Sales Pipeline Radio. This is live.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Adobe Experience Cloud Blog

AUGUST 21, 2013

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause. Seattle Children’s Hospital is also quite active on social channels.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48