Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Promoting your list via social media and other free networking sites can boost subscriptions.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.

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Marketing Automation Services Marketing Automation Automation Trends 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Consumers and buyers expect to guide themselves through their own purchase decisions, but also to have seamless brand experiences across every channel. A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

MARCH 14, 2017

Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website. update on Twitter.

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Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JUNE 11, 2021

Palo Alto Networks. Recognizing a company or individual that has innovated to create experiences that drive social or environmental impact. Recognizing a company that has unified the commerce experience across multiple channels for fulfillment anytime, anywhere. Costa Crociere (nominated by Accenture). The Changemaker.

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Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. So, how does Marketo define demand generation? The best place to start planning a demand generation campaign? Measurement.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They bring your best customers together and attract a wider audience from your target market. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Affiliate marketing is outpacing social commerce and display advertising as a source of ecommerce purchases, matching the effectiveness of email efforts by driving 16% of those orders according to BI Intelligence. Social platform and network posts. A little more effort yields significantly more brand-aligned partners.

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Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Executive Networking Dinners. By putting together a jam-packed agenda coupled with an integrated cross-channel marketing strategy that focused on the below areas, we were able to get the word out in a short period of time. Customer channels (advocates, customer communities). Demand gen (email, web, social, paid, etc.).

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ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JANUARY 16, 2020

You can make the most of the customers who already exist and utilize them to help attract new customers through recommendations, testimonials, social media sharing, marketing activities , and more. Social media momentum. Equally, you can benefit from, and build upon, the existing social media presence the business has.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Go forth and network.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. But how can you create efficiency in an increasingly frenetic digital space?

Social Media 134

Social Media Activities Media Curation 134

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 4) Go Live on Social Media.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook Watch & Social Media. This will provide an amazing opportunity for social media marketers to shift the content they’re producing within the platform to meet user expectations and define a new “normal” in engagement. ” Lisa Marcyes , Senior Social Media Marketing Manager. .”

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Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 27, 2018

AI is an umbrella term to describe a suite of unique, but related, technologies that includes machine learning, deep learning, neural networks, natural language processing (NLP), and natural language generation (NLG). What AI Can Do For Content Marketers. Stay On Top Of Industry Changes With Smart Content.

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Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Marketers are rapidly working to tap into this new marketing channel. Questions you should consider include: What is our policy on social media in the workplace? On the audience side, your employees’ networks, which likely have similar interests, are getting high-quality content from a trusted source. Do: Segment Content.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

MARCH 1, 2018

An anti-social media sea change may be on the rise. As people disengage from social, even for just a little while, they demand more from in-person experiences. Don’t misunderstand me: Social media’s day in the sun is far from over. On the one hand, you can reach people anytime on a variety of channels and platforms.

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Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

OCTOBER 4, 2017

The best way to do this is to plan in advance. In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. .

Social Media 134

Social Media Marketing AI Tips Media 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

Turning your idea into reality can be an exciting time, but remaining level-headed and practical about it is essential. Are they succeeding on social media? Building your list may seem like a difficult practice, especially if you’re starting from zero, but there are ways and means of getting people interested.

Tips 134

Tips Planning Business Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Caitlin Poliska , Sr Director, Marketing & Sales Ops, Adobe Practice Lead, The Pedowitz Group. Dipalli Bhatt , Director of Marketing & Demand Gen, Enghouse Networks. Jake Schlan , Senior Manager, Marketing Technology & Operations, Palo Alto Networks. Anna McLauchlan , Head of Lifecycle Marketing, Trade Me.

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Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: To compete with other events and offer the best meeting options, you need a hybrid event platform that provides more capabilities and engages your virtual audience. .

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Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

OCTOBER 31, 2017

What organic best practices can we utilize now to make sure we’re thinking ahead? Particularly for our smallest, most targeted audiences, we may have to deploy more placements like Instagram, Audience Network, and others.” Social Strategy and Explore Feed. ”— Lisa Marcyes , Senior Social Media Manager.

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