Convince & Convert

NOVEMBER 15, 2011

Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Marketing Insider Group

JANUARY 4, 2021

When you are an early adopter you must learn on the fly and develop your own best practices. I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. These are best performing top-of-funnel , awareness and consideration strategies since they reach a wider audience. .

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. These are best performing top-of-funnel , awareness and consideration strategies since they reach a wider audience. .

B2B Marketing 62

B2B Marketing Video Marketing Top of Funnel Marketing & Strategy 62

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience.

Facebook 98

Facebook Practices Best Practices Privacy 98

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Savanta

JUNE 20, 2011

The best segmentation though is useless if not applied. That’s the theory, but how does it work in practice? Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. Although its solutions are diverse, Sage is possibly best known for one thing – accounting software for SMEs.

Case Study 120

Case Study Case Studies Segmentation SME 120

QuanticMind

JUNE 6, 2023

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. In some cases, marketers fail to set the CTA apart from their other text. Experiment with several combinations to determine which works best.

Practices 52

Practices Conversion Best Practices Landing Pages 52

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sharpspring

APRIL 29, 2020

What is the best type of content to post on LinkedIn? Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Unbounce

APRIL 10, 2019

In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1. Click here to share it on Twitter. Or you could send case studies and testimonials to leads that are further down the funnel. Got any questions (or doubts) about these practices?

Optimization 111

Optimization Conversion Practices Lead Scoring 111

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Here's what you need to know about hashtag best practices for @Pinterest. Before diving into Pinterest hashtag best practices, let’s discuss the primary components of a Pin.

Traffic 105

Traffic Ad Building Branding Brand Identity 105

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Pam Didner

JANUARY 12, 2022

I think it’s a good practice. Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack. Case study: Expedient. Then, the company develops an assessment tool giving buyers a practical means of answering those questions. Happy New Year!

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Webbiquity

MARCH 25, 2021

For relatively low-priced products, the easiest way to get testimonials/reviews is to have a form (or a pop-up) of some kind, asking customers to review your brand on your site (we’ll get to the best plugins later). If you have a creative idea, why not put it into practice? But you should get more proactive than that. Use Plugins.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. But why shouldn’t some content be created by AI?

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Marketing Insider Group

JUNE 14, 2021

Choose the platform(s) that best align with your business goals, industry, market, and audience potential. Testimonials and case studies. The Best Social Media Channels for Video Marketing Content. One hundred eighty-seven million people use Twitter daily. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Sprout Social

MARCH 19, 2020

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109

Integrated B2B

JUNE 16, 2020

Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. . There are a lot of articles online that claim to have researched the best times to post to LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use their testimonials and case studies to build credibility and attract new users.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Unbounce

MARCH 17, 2022

It’s one of the best ways to build trust in your brand. Think reviews, social media posts from customers, and case studies. Find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that button. Best of all, the email comes straight from the CEO.

Ad Building 140

Ad Building Branding Brand Identity Landing Pages 140

Hubspot

JUNE 16, 2020

Here, we'll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. This is where I suggest becoming a psychologist for an hour, and asking the following 'Why' questions: Why did you choose Facebook over Twitter for your social media activities?

Social Media 100

Social Media Marketing Proposals Media Work Management 100

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. They will learn this vital knowledge from the best providers. Fees: $3195.

Course 111

Course Paid Content Marketing Analytics Tools Work Management 111

PathFactory

FEBRUARY 21, 2019

, B2BMX 2019 is poised to be the biggest and best one yet. Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! We also love how Lee practices what he preaches. Tim Washer. Brian Fanzo.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Anyword

FEBRUARY 10, 2022

Yes, Twitter is for a lot more than just sharing the latest meme and checking out what’s “Trending.” A lot of advertisers find success using Twitter for ad promotion, and since images are slightly less important on Twitter, your ad copy really needs to shine on this platform. . How To Write Good Ad Copy. Do this by ??giving

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98

Hubspot

DECEMBER 21, 2020

There are so many different types of blogs you might write, so be sure to develop your blog strategy to keep a close pulse on what types of blog posts and clusters perform best for your business. Similar to Twitter, Instagram is known for catchy captions. Social Media. Writing copy for social media depends on the social platform.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Best Email Subject Lines for Cold Emails. Best Email Subject Lines for Requesting Meetings with Prospects.

Urgency Marketing 88

Urgency Marketing Open Rate Click Rate Case Studies 88

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93