Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Attendees can leverage their learnings to maximize their use and investment in Litmus, while also learning strategic email marketing best practices to drive even better returns from their email program.

Peer-to-peer 103

Peer-to-peer Case Study Case Studies FAQ 103

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Above someone mentions a case study. It's a best practice to remove the site navigation so keep the page as is.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Text-based content tools The best known genAI platform, OpenAI’s ChatGPT , is a tool that creates text-based content. For example, asking ChatGPT 3.5

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Content4Demand

JUNE 16, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals. Succeed with B2B Influencer Content. Build them a net!

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Creativity is the best way to connect to your audience. You can get more out of the experience through effective marketing by practicing the following: Engage with influences to spread the word. Good practice for this is making your content or copy easy to process.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . What is the B2B Revenue Waterfall?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use cross-departmental workshops or regular meetings to maintain alignment.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaigns 89

Campaigns Work Management Content Transparency 89

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. They will learn this vital knowledge from the best providers.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Onalytica B2B

APRIL 26, 2018

So we’re going to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Alicia is passionate about educating the industry on influencer marketing best practice, one thought leadership blog post at a time.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Contify

SEPTEMBER 24, 2020

Best practices to collect, filter, and integrate multiple information sources and the best ways to leverage each source to specific scenarios. Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. Moment, along with real-world lessons learned and best practices, all while having a tremendous amount of fun.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

JANUARY 6, 2020

There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. The best marketing conference for one person may not even make it into the top 10 for someone else. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Digitalsummit.com.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Trade Press Services

SEPTEMBER 4, 2023

For example, if lead generation is the key intent, create a sales-oriented presentation that highlights the benefits of your product or service, includes real-world case studies and features a clear call to action for attendees. Plan and practice. Choose your topic carefully. and 12:00 p.m. If one thing doesn’t work, that is ok.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

SpotMe Blog

AUGUST 16, 2023

When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. By determining what’s most important, you can pick the approach that best fits your needs. For investigators, evenings or weekends may work best.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Hubspot

JUNE 8, 2020

The best sales collateral works in tandem with your buyer’s journey. Even the best-designed collateral won’t convert if it’s not relevant to and helpful for whatever stage your prospects or customer are in. Case studies. Sales Collateral Best Practices. (Reference your buyer personas.). Buyer’s guide.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

EveryoneSocial

DECEMBER 8, 2020

Storytelling, writing, public speaking, and organization are just some of the elements that are practiced when devoting time to a personal brand. Grab your case study. Get your case study. Provide training and workshops on social and personal brand building. Strengthen your employer brand.

Personalization 98

Personalization Branding Brand Identity Paid Search Agency 98

Content4Demand

JANUARY 3, 2019

We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019. Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Convert

DECEMBER 9, 2022

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Best book for aspiring A/B testers: “A/B Testing: The Most Powerful Way to Turn Clicks Into Customers” by Dan Siroker and Pete Koomen.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Sana Commerce

NOVEMBER 28, 2023

It’s easy to master them once you understand the best practices that go into keeping your web store fresh and appealing. This guide will be your compass on this journey, offering practical tips and expert insights on how to achieve that goal. This practice has a substantial impact on boosting purchases.

Optimization 52

Optimization B2B Business Conversion Rate 52

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare. That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

Velocity Partners

JULY 5, 2023

Develop more best practices on sales and marketing alignment You can help clients see how Sales & Marketing alignment is an ongoing process that requires work across multiple areas (technical, process, documentation and content). We’re doing this for some of our clients already.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Outreach

DECEMBER 19, 2017

And internally, our Heroes are practically celebrities – they even have their own wall of honor in our office. . Engagement is high and Outreach customers are sharing best practices, engaging with products before they're available to the public, and are able to participate in thought leadership opportunities. Expert Insights.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Seismic

OCTOBER 22, 2019

This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops, in-depth product and roadmap sessions. Get the most out of Seismic. Why Seismic customers should attend Shift. hours of customer success consulting and product training.

Conference 40

Conference Enterprise Management Advertising Agencies Case Study 40

Content4Demand

JANUARY 10, 2020

To help you select the best B2B events to attend this year, we’re highlighting the top 10 we’re looking forward to. The resort setting is gorgeous, of course, and there are so many opportunities to learn and network at more than 100 sessions from leading B2B execs — case studies, labs, workshops, panels and more.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Martech

FEBRUARY 3, 2023

Driving in downtown Austin isn’t recommended and walking is most likely your best transportation option. Avoid the temptation of wearing your hippest gear, as sticking to comfortable shoes and practical clothing options is definitely the way to go. Laval is steeped in history, being built in the 11th century.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Martech

FEBRUARY 3, 2023

Driving in downtown Austin isn’t recommended and walking is most likely your best transportation option. Avoid the temptation of wearing your hippest gear, as sticking to comfortable shoes and practical clothing options is definitely the way to go. Laval is steeped in history, being built in the 11th century.

Marketing AI 74

Marketing AI Planning Advertising Agencies Broadcasting 74

The ABM Agency

APRIL 10, 2023

We’ll discuss best practices specifically tailored for B2B SaaS organizations, strategies for generating demand through ABM campaigns, and tips for optimizing your efforts over time. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. The entries this year highlighted just how much the ABM market is maturing as well as the expertise from both an internal and external perspective.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52