Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. It would help people learn more about the business or school in this case. YouTube would make a good channel because it’s easy for videos to rank there. Otherwise, try Twitter and Facebook. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” A white paper would fit the bill nicely here. It must help your customers make the best use of their purchase.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hinge Marketing

JANUARY 14, 2016

They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. Content that you can share with your audiences that will help you meet their needs include: Case studies. White papers. Why not have an ‘Our Best _’ post? Blog posts. Still need ideas?

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. White Papers. Case Studies. Best Practices. Can Spam Compliance. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Use case studies to demonstrate tangible results. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! How long have you been in practice? I couple-hundred?

Social Media 80

Social Media Media Internet Marketing Google 80

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 18, 2010

I’ll be talking about these topics and more at the MarketingProfs B2B Forum in Boston tomorrow at 1:45-3pm in a session called, Content SEO: Best Practices and What to Avoid. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Zoominfo

JULY 11, 2018

Keep reading these content marketing statistics for new insights, best practices, and inspiration. 48% of marketers plan to add YouTube to their content strategy in the next year ( source ). Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Launch Marketing

MAY 24, 2023

eBooks, white papers, guides and videos are ideal at this stage. Case studies, demos and free trials are critical at this stage as it puts them in the shoes of using the product. Decision Stage: In the final stage, prospects want to know what it is like to use the product and understand the possible results.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Used A/B testing to narrow down the best-performing ad creatives. Keep on top of the latest cybersecurity regulations and ethical practices.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Optinmonster

NOVEMBER 14, 2023

Figure Out the Best Content Channels Step 6. And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices). Establish Your KPIs The best way to achieve goals is to make them specific and measurable. Here are the steps for easy reference: Step 1.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

SmartBug Media

NOVEMBER 18, 2022

To find out what campaigns or pieces of content perform best, you can conduct an A/B test. KPI metrics are good indicators of where to improve and can show leaders where to place their efforts for the best results against industry standards. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Zoominfo

JULY 21, 2019

Keep reading these statistics for new insights, best practices, and inspiration for your own content marketing strategy. 48% of marketers plan to add YouTube to their content strategy in the next year ( source ). Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JUNE 10, 2014

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. What’s the best way to accomplish it? Facebook work best over lunch). Track your campaign like a case study.

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. Many marketers believe that it's easier to produce blogs, case studies and even white papers. Here are 17 of the best video content ideas: Vlog. The truth is, video marketing isn’t as complex as it seems.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? But they don’t have the best survival rates because they’re better surgeons. Zillions of blog posts. This recession is no different.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. This can include thought leadership articles, case studies, and success stories that demonstrate the company’s understanding of market trends and its ability to deliver results.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Inbox Insight

NOVEMBER 23, 2022

In this article we’ll discuss what B2B lead generation entails, how it works, and some of the best practices you can use to make sure you are generating leads effectively. How can I best serve them? Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97