Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. This article shows what model to apply in which case.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. For example, check out how Hinge has their Twitter profile set up. You never know who could be the best fit for your dream team.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

ClearVoice

JULY 18, 2023

Plus, how to decide which is best for your company. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Different types of content are also best suited to prospects in different sales funnel phases. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. One of the best ways is by establishing your genuine expertise. Those “pillars” are the topics that the company knows best, so the ones they can speak to with authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! How would you describe a brand or social media account that has successfully mastered their relationship-building practice? It’s very easy to be on the positive/negative sides of the internet and virality is extremely fleeting!

Social Media 93

Social Media Media Multi-Channel Content 93

ClearVoice

JULY 20, 2021

Imagine having to spend hours each day researching your competitors, their best posts, and attractive content. If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. Best possible methods for combining AI with your content plan: Plan for what’s coming next.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Mizuno running long tail outreach marketing case study. They’re all pretty evergreen son this surely won’t waste your time to dig around.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Image via Monica Lent on Twitter. Frequent shares of the free email course on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The content was practical and interactive. Each session had short case studies followed by a question and answer session. .

Social Media 100

Social Media Media POS Paid Search Agency 100

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Content Standard

OCTOBER 1, 2015

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing.

Word of Mouth 40

Word of Mouth Case Studies Content Social Media 40

Buffer

AUGUST 12, 2019

Twitter LinkedIn Snapchat Pinterest. These guides have some great tips in them, which we’ll do our best to condense into the most actionable takeaways that you can put to good use today. That’s how the best social networks thrive! To put that in perspective, that’s more than …. They’re really good!

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Why We Like It: Practical social marketing advice from a trusted source.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Hinge Marketing

AUGUST 12, 2014

Let interviews and case studies speak about you. Your efforts will come across as insincere at best. Nobody goes viral with a rip off. Keep in mind that these best practices are only big-picture strategies. On Twitter or Facebook? Keep the pitch subtle. Have others to tell your story for you.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Parse.ly

OCTOBER 22, 2019

Why I chose it: Beyond being one of the best produced episodes on this list, this episode will remind you why stories, content, and truth matter. Summary: A case study in a successful content marketing campaign, this episode has guest Sean Freidlin of SAI Global talk about how he created a coloring book for compliance officers.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. The appeal of the play button. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Outbrain

MAY 9, 2021

Every marketer knows they must be on social media, but the question is, how best to engage customers once you’re there. Take a look at this best practices guide for posting frequency. The video was promoted on Twitter with an offer of a free six-pack delivered to anyone who #CouldUseaBeer.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. That’s what I want, I do not want to push people on Twitter to Barnes & Noble necessarily. I want the path of least resistance that leads to my book.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? I recently had a poll on Twitter, I asked my followers, what they would prefer, Slack or Discord.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Hubspot

DECEMBER 6, 2010

Expand your thinking to include a broader selection of inbound marketing case studies. Learn best practices about spreading ideas virally and growing your reach on Facebook and Twitter. Examine Broader Group of Marketing Successes. For example, take a look at what musicians are doing and emulate that.

Social Media 28

Social Media Paid Search Agency B2B Marketing Social Marketing 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Marketing Today

APRIL 25, 2013

As a pragmatic thinker, he is looking for practical, put-it-to-work advice in any book that he reads. For David Meerman Scott the subtitle was, "How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly.". Even the very best writers require editing.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

SocialPilot

DECEMBER 7, 2023

Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to. Social Pros Podcast with Jay Baer and Adam Brown Named the best social media marketing podcast at the Content Marketing Awards, the Social Pros podcast is hosted by two outstanding marketers known for their work in the social media field.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. He said that the reality is, their best customers are those that can do some of it themselves. Why can’t your social media program do that? That’s understanding the difference between selling and helping.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

ConvertKit

SEPTEMBER 23, 2021

But for podcaster Jay Clouse , it’s all about getting the best of both. It’s the best,” says Clouse. The best podcasts feel like you’re sitting right there with the host and the guest over coffee or drinks. “I The best way to overcome [nervousness] is good preparation. — Jay Clouse. Image via Jay Clouse. Jay Clouse.

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Hubspot

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. Below, we've gathered 60 of the best free online business courses. Keep reading to become an expert in whatever subject you feel can best help you succeed. Viral Marketing and How to Create Contagious Content by Coursera.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SmartBug Media

NOVEMBER 18, 2022

To find out what campaigns or pieces of content perform best, you can conduct an A/B test. KPI metrics are good indicators of where to improve and can show leaders where to place their efforts for the best results against industry standards. Check out our top inbound terms below: A. If your brand isn’t on YouTube yet, get on it.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98