Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. In this example, the specific metric to track is Twitter follower count. There are two ways to do this. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. Statista ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. Day-to-Day Business.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Oktopost

APRIL 9, 2019

For example, articles with images get 94% more views than those without , but you might find that an image-based Twitter Card for your client is a standout success, causing your client’s case study downloads to skyrocket, whereas a Google+ image-based posts gets hardly any notice at all among your client’s followers.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Are you among them? How to make it work for you.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. For example, check out how Hinge has their Twitter profile set up. You never know who could be the best fit for your dream team.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Rev

MAY 16, 2019

Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it. Front row is the best row. These events are HAWT guys. Because Common is A LEGEND. I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

Sprout Social

SEPTEMBER 23, 2016

A3) Labels help you quickly identify the type of content each card/post represents (case study, lifestyle, etc.) A5) We use @zapier + other bots to funnel info to @trello (think: Google Analytics stats on most popular + referrals). sproutchat pic.twitter.com/2WFWw6tDQg. — Erica Moss (@ericajmoss) September 21, 2016.

Top of Funnel 85

Top of Funnel Content Case Studies Case Study 85

Webbiquity

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Expanding a company’s social presence through its employees’ networks requires some give and take. Employee participation must be voluntary.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

EveryoneSocial

OCTOBER 17, 2018

In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+. Studying prospects on LinkedIn and Twitter before a meeting. Following key accounts on Twitter.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. Their platform does have robust resources like case studies, webinars, templates, and guides.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. Follow @marketingprofs.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. Invest in Case Studies Like OptinMonster 13. The concept was first coined by Robert Cialdini in his book Influence: Science and Practice , published in 1984. Do multiple reviewers say it’s the best Italian food they’ve ever had?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

MAY 6, 2020

That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. Think about how these stats from Truelist on UX can affect your bottom line: Developers spend 50% of their time fixing issues which could have been avoided. Media mentions.

eCommerce 98

eCommerce Practices Top of Funnel Best Practices 98

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. I also suggest that your content should be helpful, useful, and practical.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I think about, as I said, I was shocked when I saw that stat this morning. I want the path of least resistance that leads to my book.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube. The statistical similarity shocks me.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White papers need to be some of your best content. Case Studies. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Martech Advisor

MARCH 11, 2020

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. The goal is to convince them that your product is the best fit for their requirements.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 27, 2013

There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. 4) Case Study Content.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Let’s look at how each one of these practices builds upon the data you can gather using interactive content. Let’s dive in.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Twitter videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Twitter: 16:9 or 1:1 ratio, 640 x 360 pixels, 140 seconds. Twitter: Can be square too, as you see above.

Video Marketing 150

Video Marketing Campaigns Ad Frequency Youtube 150

Convince & Convert

AUGUST 17, 2017

Think content curation , posting at the best times , connecting to emotion , and rocking solid visuals. Proof: Back it up with a stat, fact, example, case study, etc. Boost Your Engagement by Writing for Each Social Network’s Best Practices. The best Facebook posts are 111 characters long.

Social Media 162

Social Media AIDA Media Copywriting 162

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? Is it becoming uncool? Facebook Tips and Guides.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Optinmonster

NOVEMBER 14, 2023

Figure Out the Best Content Channels Step 6. And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices). Establish Your KPIs The best way to achieve goals is to make them specific and measurable. Here are the steps for easy reference: Step 1.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 Twitter Video Length. Video tweets and Twitter video ads should both be 20 to 45 seconds long. minutes long.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. For recommended SEO books, see my Best SEO Books post. By Steve Krug.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122