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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

Case Study: With all the knowledge they had about landing page optimization best practices, SAP was still losing money on a PPC campaign that just wasnt performing well. Read the case study here. Pay for Targeted Eyeballs. Organic search traffic is very valuable and you definitely want to build volume.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

Before we consider the best marketing techniques, it’s important to nail down what exactly we mean by that. If you understand a very particular slice of the marketplace better than anyone else, then you’re best-equipped to recognize what matters to them and speak to their needs. Video case studies.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Social Media Best Practices « SociaLies [.]

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You need something that’s easy for you to use and that will be practical for the application you have at hand. You can also ask for training to make sure you’re using all the features to the best advantage. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps! Thanks Katie!

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.