Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Having the information delivered directly via email or an RSS feed reduces the time it takes to search for valuable content. Encourage sales people to bookmark industry studies, case studies so when they are speaking to a very savvy prospect they can cite industry statistics.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

Since the majority of the C-suite always keeps an eye out for industry proof, consider including industry reports, white papers, case studies and other elements to resonate the value of long-term digital marketing to your organization, while working to create your own proof points. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Moz

DECEMBER 16, 2020

Understanding the struggles SEOs and marketers face in the industry due to race, gender, and sexual orientation is imperative to understanding how to best work with and for everyone, and we acknowledge that shortcoming in this year's survey. I read posts in the RSS feed." More specific case studies, tests, and experiments.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started!

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JANUARY 28, 2015

We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Provide the best answers you can on the questions your customers ask and you will win new customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

JUNE 8, 2012

The RSS feed is: [link]. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. That’s what I want, I do not want to push people on Twitter to Barnes & Noble necessarily. Listen Now. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. The appeal of the play button. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 4, 2010

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 23, 2015

Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Follow ZDNet on Twitter. New entries posted to Know Issues, Best Practices and Workarounds wiki. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. News & Blogs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. Unlikely at best. Unlikely at best. It’s not hard, it’s complicated. It’s about humanization. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

JANUARY 10, 2012

Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. Do you have it? Have no fear! Interview industry thought leaders for your blog. Pays Attention to Details.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

MAY 5, 2011

A case study about JetBlue's social media usage isn't going to help out a little bakery down the road. Having a Facebook page or having a Twitter account doesn't give you anything. It's all about the why ("Why do I care about your Twitter account?"). Subscribe to Inbound Now via RSS. Empowering Employees.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. You don't want to be the one doing it wrong who will forever be used as a case study. You can follow Andy on Twitter @AndyBeal and connect with him on AndyBeal.com and Marketing Pilgrim.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Tags: SEO Practice. How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel?

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Oh, that's part of our digital practice.&# I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Social Media Best Practices « SociaLies [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. No stack of case studies or conference road trips will do it, either. Social Media? It has to come from you.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. You can also ask for training to make sure you’re using all the features to the best advantage. applications like Facebook, Twitter, Skype, etc. Are you choosing the best social media monitoring tool to fit your needs?

Social Media 155

Social Media Media Paid Content Work Management 155

EveryoneSocial

FEBRUARY 4, 2020

Automated content sources (rss feeds, twitter handles and hashtags, etc.). Seriously though, Facebook, Twitter, Instagram, Messenger, Weibo, WeChat, WhatsApp, etc., We have and are happy to share data and case studies on how advocacy drives value across the org. Best, Cameron Brain. Trigger warning!

Linkedin 83

Linkedin Work Management Paid Search Agency Case Study 83

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). The RSS feed is: [link]. But your company is perhaps best known as the proprietors of the exit polling in American politics. Listen Now.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Savanta

JANUARY 13, 2012

Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. The best thought leadership goes the extra mile in delivery. Ask yourself if the reader would value best practice guides. What about case studies?

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120