SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. But the best practice is to keep it simple.

Linkedin 282

Linkedin Practices Advertisements Advertising 282

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Twitter is another social network with paid media placements.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JUNE 3, 2022

The following is an in-depth look at each educational resource based on rank: 1. Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program.

Course 109

Course Paid Content Marketing Analytics Tools Work Management 109

Hubspot

DECEMBER 21, 2020

Featured Resource: 15 Email Templates for Marketing and Sales. There are so many different types of blogs you might write, so be sure to develop your blog strategy to keep a close pulse on what types of blog posts and clusters perform best for your business. Featured Resource: 6 Free Blog Post Templates. Social Media.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. It’s not Twitter. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use their testimonials and case studies to build credibility and attract new users.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

KoMarketing Associates

JANUARY 29, 2019

In terms of content types to do so effectively, consider videos and case studies. Case studies are another great form of content for showcasing the effectiveness of your products or services in an engaging way. As you create case studies, think about producing success stories that apply to your specific industries.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Consider running drip campaigns featuring training resources to better understand and equip your sales force to improve on performance.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Unbounce

MARCH 17, 2022

It’s one of the best ways to build trust in your brand. Think reviews, social media posts from customers, and case studies. Find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that button. Best of all, the email comes straight from the CEO.

Ad Building 140

Ad Building Branding Brand Identity Landing Pages 140

KoMarketing Associates

FEBRUARY 20, 2018

It’s important to read through all sections of the website, and it’s probably a good idea to spend some extra time in the resources section. White papers – absorb knowledge about industry best practices and specific use cases. Without doing so, our efforts would be vanilla and the results would reflect just that.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Case studies have always made for good content, but they can also make for extremely successful ads. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Best Email Subject Lines for Cold Emails. Best Email Subject Lines for Requesting Meetings with Prospects.

Urgency Marketing 88

Urgency Marketing Open Rate Click Rate Case Studies 88

BenchmarkONE

DECEMBER 1, 2021

It’s always best, to be honest from the start of the relationship. Instead of giving lip service and making unrealistic promises, the best practice is to understand your client’s objectives and provide them with a realistic strategy. Find her on Twitter and LinkedIn. . Set Clear and Specific Goals.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Sprout Social

FEBRUARY 1, 2024

To find the best insights, you need to implement social listening strategically, though. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! How would you describe a brand or social media account that has successfully mastered their relationship-building practice? Just continue to do your best. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

The ABM Agency

MAY 16, 2023

By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams. It also helps identify any gaps in existing relationships that may require additional attention or resources from sales reps and other team members involved in the account targeting process.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. It’s not Twitter. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

ConvertKit

AUGUST 4, 2021

Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. Your story, background, goals, and best content introduce you to people who are just getting to know you and solidifies your image with those who’ve followed you for a while. Breaking down 10 of the best welcome email examples from creators.

Examples 145

Examples Newsletter Template Landing Pages 145

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. The best sales enablement initiatives give salespeople formal and informal opportunities.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

FEBRUARY 3, 2022

A chievable: Is it achievable or is it not possible within your resources? R ealistic: With your current resources of time and money, is it possible to achieve your goals? That said, spreading your ideas across multiple channels requires a greater commitment of time and resources. M easurable: This is where analytics come in.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. To stand out in the world’s most popular professional network, you’ll need to leverage all of the available tools and best practices.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Unbounce

MARCH 17, 2023

It’s one of the best ways to build trust in your brand. Think reviews, social media posts from customers, and case studies. Find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that button. Best of all, the email comes straight from the CEO.

Ad Building 52

Ad Building Brand Identity Branding Landing Pages 52

Adobe Experience Cloud Blog

MARCH 14, 2017

Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. update on Twitter. Engagement is a key part of your broadcast. For example, Periscope has a chat function where viewers can ask questions in real-time.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. For some great B2B content marketing resources, I recommend reading these articles: 10 Content Marketing Resources for the B2B Marketer. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google Video Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Mobile SEO Best Practices. Four Reasons Why Facebook Power Editor Is an Essential Tool.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. For example, check out how Hinge has their Twitter profile set up. You never know who could be the best fit for your dream team.

Branding 130

Branding Brand Identity Marketing & Strategy Eye-Tracking 130

Rev

MAY 16, 2019

Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it. Front row is the best row. These events are HAWT guys. Because Common is A LEGEND. I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices.

Paid Content 52

Paid Content Social Media Pricing Price 52

The ABM Agency

MAY 26, 2023

Exploring a range of resources, including corporate websites, social media accounts and sector publications can provide useful information to customize your account-based marketing plans for each target. HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. I started wondering,” she explains, “how can I build something that’s not necessarily profitable, but has momentum, with the resources I already have?”. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76