Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of taking sides, I say use it to your best advantage. Privacy Policy | Site designed by AMAInteractive a div. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Social Media Best Practices « SociaLies [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Used A/B testing to narrow down the best-performing ad creatives. Publishing an email newsletter is one of the best ways to enjoy such benefits.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Single Grain

FEBRUARY 21, 2022

Ideally, the agency should provide case studies that detail what they did for their clients. Since the online marketing field changes at breakneck speed, the case studies and testimonials should be recent. Companies that show a lot of logos without any substantial case studies and testimonials are a big no-no.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Single Grain

MAY 10, 2022

These skills are transferable to some of the other products Alphabet (Google’s parent company) offers, such as YouTube and other ad platforms like Facebook, Pinterest and Twitter. Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? Dive Deeper: * A Simple Hack to Combine Facebook Ads and Google Ads. *

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

SmartBug Media

NOVEMBER 18, 2022

To find out what campaigns or pieces of content perform best, you can conduct an A/B test. KPI metrics are good indicators of where to improve and can show leaders where to place their efforts for the best results against industry standards. If your brand isn’t on YouTube yet, get on it. Here’s how to calculate your NPS.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. Practice Pitching 2.2 How to Add Automatic Closed Captioning on YouTube 3.1 Contents 1.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

JULY 5, 2023

And the key to getting the best responses is inputting the best ChatGPT prompts. What Are the Best Types of Questions to Ask ChatGPT? ” Ask Directly: GPT-4 works best when asked direct questions or given direct commands. This works best with simple tables and less complicated data.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. Seemingly untouchable business empires crumble and disappear practically overnight.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Vidyard

FEBRUARY 2, 2021

Twitter Video Statistics 3.5 YouTube Statistics 3.7 Common Use Cases for Video in Your Knowledge Base 2.2 Finance Industry Virtual Selling Best Practices 1.1 Best Practices for Acquiring Compliant and Secure Video 2.2 Recommended Video Type: Case Study 3.7 Video Marketing Statistics 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Vidyard

SEPTEMBER 23, 2021

Practice Pitching 2.2 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Use the Best Lighting Available 1.2 Twitter Video Statistics 3.5 YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Practice Pitching 2.2 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Use the Best Lighting Available 1.2 Twitter Video Statistics 3.5 YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Clients rely on you to keep their money safe, give them sage advice, and make decisions with their best interest in mind. Practice Pitching 2.2 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. YouTube Statistics 3.7

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). The best SEO strategy is to help Google make humans happy. Maybe I'll get home tonight and re-Tweet my best stuff and follow all of you. Finally, there's a full transcript of the session at the bottom.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28