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Transforming the B2B2C model: Stanley Black & Decker’s journey

ClickZ

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

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15 Best Practices for Higher CTA Conversions

QuanticMind

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. Experiment with several combinations to determine which works best. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Case studies and best practices.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Case Studies. Best Practices. Privacy Policy. Partner Portal. Agencies & Consultants. On-Demand Webinars. White Papers. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Blog Series. Email Marketing. Guest Blogger. Learn Marketing Automation. Marketing Blog.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Privacy Policy | Site designed by AMAInteractive a div. You can buy the book from Amazon and visit his site at www.distributiontrap.com. All Rights Reserved.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.