Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Mizuno running long tail outreach marketing case study. They’re all pretty evergreen son this surely won’t waste your time to dig around.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. And incorporating elements of controversy or curiosity can be effective.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

FEBRUARY 3, 2022

Now, fast forward to the present day. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). These same resources are fair game across social posts, email, your website and even channels like YouTube. Where can you realistically advertise based on your budget?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Get more from your presentations. Include a call to action at the end of the presentation or a link to learn more.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. It would help people learn more about the business or school in this case. YouTube would make a good channel because it’s easy for videos to rank there. Otherwise, try Twitter and Facebook. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. Invest in Case Studies Like OptinMonster 13. The concept was first coined by Robert Cialdini in his book Influence: Science and Practice , published in 1984. Do multiple reviewers say it’s the best Italian food they’ve ever had?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

NOVEMBER 9, 2021

How about presenting your abandoning visitor with an upgrade to the content they were just reading? As they go to close the browser, present them with a free download of a PDF version of the post or a checklist with the steps they need to follow. This is one of the best exit popup hacks for eCommerce product pages and checkout pages.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Bruce Lee case study. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Think and Grow Rich case study.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Directive Agency

MAY 2, 2017

Twitter is one of the best platforms for B2B and influencer marketing. Sixty-eight percent of communications professionals say that Twitter is the key channel for influencer engagement campaigns, after all. Then, post the video on your landing page, services page, YouTube channel, and social media platforms.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , also known as lead magnet. And since building an engaged email list is one of the best things you can do to invest in your long-term business success, lead magnets will help you start off on the right foot. The 8 Best Video Hosting Sites for Creators.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , which is commonly called a lead magnet. Since building an engaged email list is one of the best things you can invest in for long-term business success, lead magnets will help you start off on the right foot. The 8 Best Video Hosting Sites for Creators.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. That’s what I want, I do not want to push people on Twitter to Barnes & Noble necessarily. The RSS feed is: [link]. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! How long have you been in practice?

Social Media 80

Social Media Media Internet Marketing Google 80

Content Standard

OCTOBER 22, 2016

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. Session: Beyond the Hype: How to Use “Account-Based Everything” As Your Best Outbound Weapon.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Optinmonster

APRIL 22, 2024

Claritas Segmentation Claritas Segmentation helps you figure out who your best customers are, what they like, and where you can find them. User Feedback One of the best ways to figure out who your ideal customer persona is to survey your website visitors. Here are some of the best types of content for traffic generation.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Hubspot

MARCH 23, 2015

Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Some good ones: " The Investor Presentation We used to Raise $2 Million ". "

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

OutboundView

FEBRUARY 28, 2019

Interview your best clients about their experience with your product or service intimately. Because like Simon (Sinek) says, “The best way to inspire action is to ‘start with ‘why.’’”. Whatever the case, you should establish their credentials, backstory, philosophy, challenges, and how they discovered your product or service.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hinge Marketing

DECEMBER 1, 2014

Before we consider the best marketing techniques, it’s important to nail down what exactly we mean by that. If you understand a very particular slice of the marketplace better than anyone else, then you’re best-equipped to recognize what matters to them and speak to their needs. Video case studies.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 45 percent of people watch more than one hour of Facebook or YouTube videos per week. YouTube videos. Twitter videos. YouTube: 16:9 or 4:3 ratio, 854 x 480 pixels, 12 to 360 seconds, audio on by default.

Video Marketing 152

Video Marketing Campaigns Ad Frequency Youtube 152

Online Marketing Institute

MAY 18, 2010

I’ll be talking about these topics and more at the MarketingProfs B2B Forum in Boston tomorrow at 1:45-3pm in a session called, Content SEO: Best Practices and What to Avoid. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Conductor

DECEMBER 10, 2019

In those types of events, there are a lot of team-building activities planned, and then different subject matter experts present what they’re working on. Erik: They brought her in to help shed some light on best practices, and then we had a week of really intense prototyping, iterating, and publishing. Christine: Wow.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

ConvertKit

JULY 23, 2019

Overwhelm inevitably sinks in as you begin sifting through the pages wondering, “ Is this the best answer to my question? ” And because you’re a brilliant creator, you know the perfect solution can be best pitched in a purposefully made, single-focus landing page. 13 landing pages best practices. It’s a win-win!

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

Optinmonster

FEBRUARY 10, 2024

Further resources: 4 Design Tips for Improving Website Conversion Rates Blog Design Dos & Don’ts Related Content: 13 Best Blog Sites: Which Is Right For You? Related Content: 6 Best Managed WordPress Hosting Services Compared 3. For example, I’m writing about the best SEO practices. Cut the fluff. Throw it all away!

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Martech Advisor

MARCH 11, 2020

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. The goal is to convince them that your product is the best fit for their requirements.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Vidyard

SEPTEMBER 11, 2019

A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. YouTube Video Length. Make B2B videos on YouTube two minutes or less. Twitter Video Length. Video tweets and Twitter video ads should both be 20 to 45 seconds long.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Used A/B testing to narrow down the best-performing ad creatives. Publishing an email newsletter is one of the best ways to enjoy such benefits.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Moz

MARCH 24, 2021

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74