KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. It’s not Twitter. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Case studies have always made for good content, but they can also make for extremely successful ads. Try it for your next webinar or virtual event. All your ads can perform well, actually.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Sprout Social

MARCH 19, 2020

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

SendX

AUGUST 31, 2021

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

KoMarketing Associates

JANUARY 29, 2019

In terms of content types to do so effectively, consider videos and case studies. Case studies are another great form of content for showcasing the effectiveness of your products or services in an engaging way. As you create case studies, think about producing success stories that apply to your specific industries.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

FEBRUARY 1, 2024

To find the best insights, you need to implement social listening strategically, though. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Otherwise, try Twitter and Facebook.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

BenchmarkONE

JUNE 29, 2022

Case studies. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Top of Funnel. Guest contributed articles. Press releases . Press mentions.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. It’s not Twitter. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

The ABM Agency

MAY 16, 2023

Additionally, you’ll learn about crafting custom journeys for each decision maker by tailoring messaging according to pain points and benchmarking engagement with emails & webinars. By monitoring these metrics, marketers can identify areas for improvement and adjust their approach accordingly to optimize engagement.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Derek participated in a webinar over the summer with Log My Calls. Mobile SEO Best Practices.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

BuzzSumo

JANUARY 5, 2016

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. Some of our best marketing content has been the blog posts and reports we have created based on our own unique research and data. A bit of history.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 14, 2017

One easy formula to get started is to treat your live stream like a case study: share a situation that emphasizes a pain point you or your customers have experienced, expand on the business challenge caused by this scenario, and then round it off with what was learned along the way. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Valasys

MARCH 27, 2023

Salespeople receive the knowledge they need to succeed through training, and coaching assists them in putting that knowledge into practice. The best sales enablement initiatives give salespeople formal and informal opportunities. Here are five of these practical strategies explained in more detail: Give the appropriate tools.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Webbiquity

JUNE 16, 2015

– Case studies (65%). – Webinars (63%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Less than a third said webinars, while a quarter value inforgraphics and social media activity. ( – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. We’ll share some A/B testing best practices to help you get reliable results to attract more leads and boost subscriber numbers. Form design.

Practices 98

Practices Best Practices Sample Statistics 98

Optinmonster

APRIL 22, 2024

Claritas Segmentation Claritas Segmentation helps you figure out who your best customers are, what they like, and where you can find them. User Feedback One of the best ways to figure out who your ideal customer persona is to survey your website visitors. Here are some of the best types of content for traffic generation.

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

KEO Marketing

MAY 24, 2017

In addition, 73% of respondents from the report said they looked at a case study while doing their research, and 96% of respondents said they wanted content that contained more input from industry thought leaders. Your content plan may include whitepapers, blog posts, SlideShares, case studies, videos, and guides.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

KoMarketing Associates

NOVEMBER 15, 2013

Something left out of the video is that 301 redirects work best when they direct traffic towards relevant and similar page content, so refrain from redirecting all errors to the homepage. B2B marketers can use schema tags for webinars, putting author tags on whitepapers and case studies, and for reviews on product pages.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

GreenRope

MAY 28, 2020

A best practice no matter what is to always include a link back to the original blog post. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. LinkedIn, Twitter, and Facebook on the other hand could prove quite lucrative if done properly. Social media best practices: Tag other accounts to generate more views.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Image via Monica Lent on Twitter. Frequent shares of the free email course on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices.

Paid Content 52

Paid Content Social Media Pricing Price 52

NuSpark Consulting

OCTOBER 24, 2011

and get detailed feedback on the problems they’re trying to solve, the solutions they’re investigating, and who best to purchase them from. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. With social media, buyers can reach out to colleagues, experts, peers, etc. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Vidyard

OCTOBER 27, 2019

While one of the best ways to start with video is simply diving in and creating video content, it’s important to think about the larger strategy driving your use of video. Luckily, there are some storytelling best practices that can give you a head start: Make viewers laugh and they’re sure to come back. Put Your Videos to Work.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

EMagine B2B Blog

FEBRUARY 27, 2018

Some essential basics, a lot of textbook’y theory and very little practical guidance coming from the true experts in the industry. I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . I only have 4,000 Twitter followers, not 200,000. Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

markempa

MARCH 16, 2015

This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. One of the best features of having a LinkedIn Premium account is being able to use Advanced Filters in search. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Vidyard

OCTOBER 27, 2019

Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. The most popular ones for video marketing are demos, how-tos, explainers, and webinars, according to our annual video benchmark data. No one, that’s who.)

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

EMagine B2B Blog

FEBRUARY 27, 2018

Some essential basics, a lot of textbook’y theory and very little practical guidance coming from the true experts in the industry. I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . I only have 4,000 Twitter followers, not 200,000. Stay in school kids, please.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). blog post or case study); primary distribution channel (e.g. Content distribution is tough. It’s a grind. They won’t. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52