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KoMarketing Associates

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

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8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

30 SEO Best Practices for B2B Organizations in 2017. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. We wish you the very best in the new year and beyond!

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. It’s not Twitter. Product videos.

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

In terms of content types to do so effectively, consider videos and case studies. Case studies are another great form of content for showcasing the effectiveness of your products or services in an engaging way. As you create case studies, think about producing success stories that apply to your specific industries.

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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

This is where we typically access knowledge-building assets such as: Case Studies – learn more about the client’s existing relationships with customers and how they serve each of them on an individual level. White papers – absorb knowledge about industry best practices and specific use cases.