Remove best-practice

Biznology

article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Mizuno running long tail outreach marketing case study. They’re all pretty evergreen son this surely won’t waste your time to dig around.

article thumbnail

Optimizing your site information architecture (IA) for Panda

Biznology

Last time I wrote about cleaning house and freeing up Google’s index for your best content. Case Study: IBM SmartCloud. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. Sometimes the best thing to do is to take the old page down.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! How long have you been in practice? I couple-hundred?

article thumbnail

Are you a social media forager?

Biznology

And while the best foragers do, indeed, have a plan, it’s generally not a plan that includes much beyond itself. If your company has a sales force or a business development department, you probably should evolve past foraging. Foragers rarely hijack hashtags or trend-surf — those things are just not done.

article thumbnail

Should a brand take a stand on social issues?

Biznology

Immediately the number of Twitter messages referring to Dick’s jumped 12,000% from its average, with 79% being positive. Assuming a credible alignment with a brand stand and its values, the best way to win over all stakeholders, including activists, is for the CEO to lead the charge for updated positions and new initiative.

Branding 123