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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Here are some employee activation case studies from those who have. The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. And they do.

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15 Best Practices for Higher CTA Conversions

QuanticMind

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. Experiment with several combinations to determine which works best. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. It’s not Twitter. Product videos.

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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Obtain Brand Guidelines. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients. Before we begin making website recommendations or writing website content, we always ask for existing brand guidelines documents. Color Schemes. Brand Voice.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

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How to Create Simple Social Media Rules for Employees

EveryoneSocial

Social media in the workplace is here to stay, so businesses must establish social media guidelines for employees that not only encourage workers to post, but also empower them to be company ambassadors. Advise workers to use common sense as Intel does in its social media guidelines for employees. Here’s why. Protects the company.

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4 ways to advance your agency with your social media strategy

Sprout Social

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.