Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. a case study, additional zero-touch tactics/assets, etc.) The decision-maker: Usually the manager of the influencer (focused on ROI).

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

ScanmarQED

MARCH 17, 2021

One of the most practical and?universally case study, “How to build an in-house Marketing Mix Modeling Capability" here. estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. particular budget.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

One of the most practical and?universally case study, “How to build an in-house Marketing Mix Modeling Capability" here. estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. particular budget.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. Furthermore, Laura will provide insights and best practices that will enable sales and marketing teams to turn ABM into Account-Based Engagement throughout the customer journey. Ops-Stars 2018 will over-deliver on that commitment.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. Furthermore, Laura will provide insights and best practices that will enable sales and marketing teams to turn ABM into Account-Based Engagement throughout the customer journey. Ops-Stars 2018 will over-deliver on that commitment.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

The ROI Guy

NOVEMBER 30, 2011

Serious budget constraints make even high ROI projects hard to get approved. So let’s review each stage of the process, how the current conditions are making the journey more difficult, and how B2B solution providers can optimize their content and engagement practices to help facilitate and shorten cycles.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JANUARY 6, 2012

Serious budget constraints make even high ROI projects hard to get approved. However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Buzz Marketing for Technology

JUNE 27, 2008

Even in the best of times, its a battle to convince employees to participate in knowledge management programs. Heres how some companies convinced individuals to share best practices. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 How To Create A Know-It-All Company.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

The ROI Guy

OCTOBER 31, 2011

Enhanced case studies with video / audio can be more effective, providing evidence of success in the customers own voice / image. As a result, CIOs are financially focused, with over 90% requiring ROI proof for any new projects. Goal: Provide a business case for high value projects to help make the case for change.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Hierarchy of Needs The Marketing Hierarchy of Needs™ represents a hierarchical view of marketing practices, services and investments. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

APRIL 15, 2014

Yes, there are several studies that point out how sales reps are being invited later into the decision making process. SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. What would your roadmap be on how to best bridge this Value Gap?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: “Gain practical input and leverage the hive to help you work through actual solutions for your challenges.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Online Marketing Institute

JULY 31, 2009

Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Forrester® is a registered trademark belonging to Forrester Research, Inc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. Are you following @kodakidigprint on Twitter?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent.

Conversion Rate 108

Conversion Rate Conversion Tips Marketing Analytics Tools 108

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1]

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week, some of the best and brightest mind in the B2B sales and marketing world, today is absolutely no different. We’re live every Thursday at 11:30 a.m.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Content4Demand

SEPTEMBER 16, 2020

Chilipiper says, “buyer enablement means providing B2B buyers the necessary information and appropriate tools to make the best possible purchase. Buyer enablement content gives prescriptive advice and practical support related to buying decisions. The best way to do that is to take the position of a helper or partner.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices. 1] Forrester.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

SpotMe Blog

JUNE 28, 2023

92% of professionals believe webinars are the best way to engage a large remote audience – Source. After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SpotMe Blog

SEPTEMBER 22, 2022

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. As a result, HCPs have seen the best of both worlds. Check out 4 hybrid event best practices to increase audience engagement. Hybrid events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Content ROI Statistics. . #14. Blogging Statistics. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . Aruba: Building a Best-in-Class Martech Stack . A Powerful Case Study. 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . Another case study involved a beer company that ran SEM ads during and 15 minutes after a competitor’s TV ad for frosty adult beverages.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. While the first metric helps you determine the top-of-the-funnel performance of any campaign, the final metric – “opportunity-to-win” – is the best indicator of whether your campaign is generating tangible results.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111