Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach
ScanmarQED
MARCH 17, 2021
One of the most practical and?universally ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is at individual channel s within your marketing mix and?collects
Let's personalize your content