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34 Compelling Content Marketing Stats and Facts

Webbiquity

Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). There are 100 hours of video uploaded to YouTube every minute. ( – Videos (63%). – Webinars (63%). TopRank ).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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8 Ways B2B Companies Can Use Influencer Marketing

Directive Agency

Twitter is one of the best platforms for B2B and influencer marketing. Sixty-eight percent of communications professionals say that Twitter is the key channel for influencer engagement campaigns, after all. Then, post the video on your landing page, services page, YouTube channel, and social media platforms.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.”

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. What to do?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .