Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence
Marketing Insider Group
NOVEMBER 15, 2022
Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. And we need to have a mix of digital and in-person in a curated orchestration that is a hybrid on- and off-line experience.
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