Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Porch Group Media

JANUARY 30, 2023

Download the Email Marketing Best Practices Guide Ready to boost the success of your email marketing campaigns? Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Marketing Insider Group

SEPTEMBER 10, 2019

As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 200

Case Study Case Studies Activities Studies 200

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. However, there are parameters and best practices to follow. Here's a quick guide on how to write a killer case study.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Genroe

JULY 20, 2020

In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn. Then I’m going to give you a couple of specific case studies on what can be achieved. The post LinkedIn B2B Lead Generation Best Practices and Case Study appeared first on Genroe.

Case Study 52

Case Study Case Studies Lead Generation Linkedin 52

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Case studies: 46% (compared to 54% in 2020). In other words, use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

RebelMouse

JANUARY 10, 2024

Common Uses and Placements for Sticky Positions Place your sticky element in the best way to hold your users' attention and convert them at the ideal time. Contrary to typical ads, a sticky element remains in place and helps to reinforce your brand's identity to users.

Positioning 85

Positioning Design Examples Practices 85

Heinz Marketing

SEPTEMBER 5, 2023

In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. Incorporate case studies and testimonials in your email sequence to demonstrate how your solution has positively impacted businesses similar to theirs.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Marketing Insider Group

SEPTEMBER 10, 2019

As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

Case Study 146

Case Study Case Studies Activities Studies 146

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. If you invest in ads, nailing your PPC landing page best practices is essential! The awareness stage can be the best landing page for lead generation.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Prospectr

MARCH 2, 2017

Check out these best practices to eliminate the stumbling and get there fast: 1. The first thought with most lead scoring practices is to assign positive values when a prospect takes certain actions on your website. So, they read your blog, case studies, and white papers. But what steps do you take to get there?

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

Heinz Marketing

APRIL 29, 2021

Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. . Work with your sales colleagues to understand what will support them best. . These can include executive summaries, technical sheets, case studies, and more. .

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

Sharpspring

DECEMBER 20, 2022

If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. So, to convince today’s prospects to stick around and become buyers, pay attention to these 9 copywriting best practices.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

WriteSpark

FEBRUARY 11, 2014

Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. I've led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. I''ve led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

SWZD

NOVEMBER 1, 2017

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia.

Case Study 48

Case Study Case Studies Studies Demand Generation 48

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

Sana Commerce

JULY 16, 2023

Composable commerce is a development approach of selecting best-of-breed e-commerce components and putting them together into a custom application built for specific B2B business needs. It synthesizes the best functionalities of each piece of software and creates a super-powered solution that works best for the B2B business using it.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. And how can I implement the best e-commerce marketing strategy? Research extensively in the industry you think your business fits in best. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! And don’t they say that practice makes perfect? Conclusion.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. These are best performing top-of-funnel , awareness and consideration strategies since they reach a wider audience. .

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. These are best performing top-of-funnel , awareness and consideration strategies since they reach a wider audience. .

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

CoSchedule

FEBRUARY 16, 2023

But we won’t merely share follow-up email marketing best practices and templates; we’ll also teach you the critical steps to writing a successful follow-up email from scratch. The best email subject lines get the recipient to open and read the message. Let me know what works best for you. Let’s begin.

Practices 94

Practices Urgency Marketing Best Practices Template 94

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

QuanticMind

JUNE 6, 2023

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. Experiment with several combinations to determine which works best. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand.

Practices 52

Practices Conversion Best Practices Landing Pages 52

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Case study: How a major brand engages communities with Facebook hashtags. Learn how along with hashtag best practices on the platform.

Facebook 98

Facebook Practices Best Practices Privacy 98

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

PureB2B

MARCH 30, 2022

Whitepapers and case studies—both in written and video form—are some of the best formats to accomplish this. Talk to us today and we’ll be happy to find the best solutions for you. The post Best Practices for B2B Technology Sales appeared first on DemandScience. Want to become a helpful B2B consultant?

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62