Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

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Sales Management Campaigns Demonstrating Intent Marketo 164

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. How to Audit Your Email Campaigns.

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Email Campaigns Campaigns Deliverability Allocation 269

Televerde

APRIL 11, 2023

Let’s explore some of the main tips we learned from our clients and successful campaigns. This was exactly where our client, Marketo, saw themselves. Outbound marketing was entirely new territory for Marketo, so they needed an end-to-end solution for ultimate support. Image Source: Zippia 3.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. The software freed up a backlog of campaigns waiting to be executed. Reduced sales cycle?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

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Marketo Facebook Top of Funnel Advertising Agencies 48

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. That sounds like a reasonable approach.

Lead Nurturing 120

Lead Nurturing Marketo Leads Lead 120

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Instead of just rolling it out and hoping for the best, you decide to pilot it with a small subset of users. Audience segmentation. And, voila!

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

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Marketo Account Based Marketing Enterprise Management ABM 54

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Perhaps the best part of all: You can put your suitcases away because it’s a virtual event. The virtual event has a little bit of something for everyone.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. The same is true in business.

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Marketo Emarketing Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

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Marketo Marketing Automation Services Enterprise Management CRM 48

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Marketing automation best practices There are plenty of marketing automation tools available.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Job titles?

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Marketing AI Campaigns Elasticity Marketo 128

Martech

DECEMBER 6, 2021

Whether you’re gearing up to hit peak capacity or planning for a slowdown, here are a few best practices to follow. So, how can you best plan ahead before you reach maximum capacity? Here’s why: during seasonal or unexpected volumes of campaigns, it’s documentation that will keep your team afloat.

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Resources Lead Scoring Lead Ranking Advertising Agencies 93

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors.

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Marketing AI Paid Content Paid Search Agency Automation 133

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

OCTOBER 8, 2020

With marketing automation, you can deploy a campaign fully integrated with your webinar hosting platform that manages invitations, reminders, participation and follow-up in the space of a few clicks. . To answer this, it is important to be able to correctly attribute the first contact with your prospect to the right campaign.

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Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Velocity Partners

FEBRUARY 27, 2024

That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Some companies are really good at it, but most are building campaigns with a half-life shorter than popcorn.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Martech

DECEMBER 11, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. What role should data analytics play in optimizing marketing campaigns? This allows marketers to create targeted campaigns and deliver personalized content to specific customer segments. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Do we have a compliance or legal issue to address?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Engagio

JANUARY 19, 2021

Additionally, technographic data can be used in your artificial intelligence algorithm to identify your best customers. Another practical application for technographic data is in refining the ideal customer profile (ICP). Once you have the fit score for each account, you can rank them according to their propensity to become a customer.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. Marketing Automation is like your 24X7 assistant that tracks and guide prospect to conversion.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Example: If a lead came in as a result of a webinar, but later responded to an email campaign, attended a tradeshow, and then downloaded a whitepaper, all of those channels would get credit distributed equally across them. Imagine if you had a magic crystal ball that told you exactly where your best leads came from.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 21, 2017

Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. In our quest to achieve the unachievable marketing state—exceeding every deadline, never making a mistake, and producing flawless campaigns—we can end up stalling projects.

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Marketo Thought Leadership Template Landing Pages 130

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. Each of these tools plays an important role in executing ABM campaigns as well as tracking progress along the way.

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Account Based Marketing ROI Lead Ranking Work Management 132

Adobe Experience Cloud Blog

OCTOBER 9, 2018

On the flip side, this same study shows an alarming 38% of marketers earn average or below average ratings from their CEO’s—those who focus on the internal agency approach and create campaigns on demand vs. aligning activity with organizational objectives. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Adobe Experience Cloud Blog

AUGUST 17, 2015

This could be a result of companies with larger databases having more well-known brand names so they are more careful with their email campaigns. If you have the resources, segment your email campaigns based on the audience persona (industry, demographic, geography, etc.) Larger email sends actually have lower unsubscribe rates.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 2, 2018

Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance. In this blog, I’ll give you five best practices for developing an optimized lead source. Separate Lead Source and Campaign Naming.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. With smartphone penetration reaching new heights, the CMOs discussed omni-channel marketing and lamented the industry’s emphasis on “mobile-first” campaigns in recent years. “We

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Marketo CMO Thought Leadership Top of Funnel 48