The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Convert

FEBRUARY 2, 2022

Invest in Optimizing Your Best Seller. Most of your revenue probably comes from your best-seller. So invest in optimizing your best-seller product’s page placing the elements that guide your customer throughout their shopping journey. One of the best examples of brands using UGC is Starbucks.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Full Circle Insights

DECEMBER 13, 2021

Moreover, by rolling marketing metrics up into a bundle called “marketing attribution” without acknowledging that there are two parts — attribution metrics and funnel metrics — the marketplace has devalued funnel metrics.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

Content4Demand

SEPTEMBER 10, 2019

It makes keeping up with new marketing trends and best practices even more daunting. . Forrester estimates that there are more than 600,000 partners worldwide. These turnkey content bundles feature everything partners need to launch a campaign, from content for all buyer stages to sales enablement resources and social posts.

Advertising Channels 46

Advertising Channels Marketing Management Planning Advertising Agencies 46