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Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures

Adobe Experience Cloud Blog

by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. You’ve seen the topic in countless blog posts, webinars, white papers – you name it.

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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Professional Editorial Practices. Have a team discussion about which ones are the best fit for your content marketing program. all from one story idea. Make the Reader Your #1 Priority.

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How to Measure Engagement of Your Thought Leadership Program

Adobe Experience Cloud Blog

Director of Marketing at Ingenuity Systems as a guest blogger. Are we generating engaged prospects that convert to qualified leads? Prospects that participated in many of the activities received a higher lead score and ranked higher on our index. View more presentations from Marketo.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials.

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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Adobe Experience Cloud Blog

In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. To drive more B2B marketing success, your bounce rates must be lower.

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Only B2B - Untitled Article

Only B2B

2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads.