best-practice 
ViewPoint
APRIL 18, 2012
His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle.
ViewPoint
MARCH 24, 2015
Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Mike is unashamedly passionate AND practical about prospecting. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category.
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ViewPoint
APRIL 28, 2015
Kizer stated after the game: “Say, that Hail Mary is the best play we’ve got.”. The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. In this blog we'll tackle #3: How to appropriately follow up on a lead. This time the QB ran it in for the touchdown. They simply don’t know how to follow-up a lead.
ViewPoint
AUGUST 30, 2012
He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.
ViewPoint
MAY 8, 2012
But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter?
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