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Marketing Craftmanship

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Very few funds have Twitter accounts. They believe common marketing practices will diminish their “private club” exclusivity. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Practices 100
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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing.