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Cintell

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible.

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A Framework for Optimizing Personas

Cintell

Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone. The framework has four stages.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.