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B2B Memes

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Why Aggregation Is Not Distasteful

B2B Memes

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. But this is not what aggregation is about.

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Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. I think so. Yes, I know it’s obvious.

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Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. In practice, though, the trade press doesn’t link nearly enough. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.