Remove best-practice

B2B Marketing Traction

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

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How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Do you know what tone your communications should have and what images and colors best appeal to your prospects? Know how to best communicate with your prospects. What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Don’t do it!