Remove best-practice

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Seven Ways to Get The Most Out of Industry Events

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Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

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B2B Events in 2015 – Where to Go and How to Learn

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Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

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Interview with Ardath Albee, CEO of Marketing Interactions

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You can follow Ardath on Twitter at @Ardath421. I’m not sure there’s a once and for all answer because the practice of content marketing continues to evolve. AG: In a recent blog post you wrote about the relationship between inbound marketing and content marketing. How important is one to the other?