Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. ABM works best when marketing and sales collaborate. If you’re going to invest in ABM, you need to be sure your efforts lead to success.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.

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Adobe Experience Cloud Blog

MARCH 22, 2018

Nothing says, “I’m not listening” like getting an automated email about a free trial that a lead already signed up for with a sales rep. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Agree on Qualified Leads and Accounts from the Beginning.

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Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI.

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KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

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Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. 2) Open Your Blog to Customers. Similar to customer blogging, you can launch a customer webinar series.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

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Conversica

OCTOBER 9, 2018

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company.

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Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Qualify/Score.

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Lake One

NOVEMBER 19, 2020

The whole point of an inbound marketing strategy is to attract targeted and qualified leads and turn them into customers, so your strategy needs to be built around those clear buyer personas and have a plan in place for each stage of the buyer’s journey. So if you’re starting a blog, for example, you need to create a content strategy.

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The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Doing so not only eliminates tiresome manual transfer of registration data, but also gives you greater flexibility in the design and branding of campaign assets like registration pages, leading to increased conversion rates and more registrations. Citrix, Webex.)

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Adobe Experience Cloud Blog

MAY 7, 2013

She posts on their blog and regularly rants @annetown. Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. You’ve seen the topic in countless blog posts, webinars, white papers – you name it.

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Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent.

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Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. Example: Marketo.

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Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. In this blog, we’ll help make your paid campaigns successful by highlighting four PPC mistakes that most marketers make. This is why soft-sell ads work best for this type of audience. They have low buying intent and motivation.

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Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. The most common way to do this is with blog posts. What can they do?

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Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. Marketing generates and nurtures leads until they are sales-ready. The best Sales 2.0

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Adobe Experience Cloud Blog

JANUARY 9, 2012

This can have massive impact on lead generation. Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation.

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Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

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Walker Sands

JULY 16, 2019

Step one is to audit your existing content – from landing pages and blogs to case studies and print collateral. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Additionally, it’s important to determine the best day of the week and time of day for each type of outreach.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Include a mock-up of the white paper or photo of the webinar presenter. Make the best use of the 1024 characters available to you. Test: Testing is an essential tool for lead generation.

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Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

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Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. To understand the dissonance that so often exists between AI theory and practice, consider Elon Musk. But these technologies—as awesome and potentially life-changing as they sound—are many, many years away from practical application, let alone commercial availability.

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Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. 6 Rules for Content Marketing : Blog post. Chapman (Wiley, Nov 2010).

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Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

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Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? from those we do not.

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Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. Too often marketers measure the flow of leads as simply adding new names to the database. Do they download a white paper?

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Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Among the key takeaways: Inbound marketing is “the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.” Post them in the comments.

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Adobe Experience Cloud Blog

APRIL 17, 2011

best practices for optimal conversions. Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation.

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Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

JULY 26, 2010

Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. Do you have a credit or return policy?

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Adobe Experience Cloud Blog

FEBRUARY 22, 2011

Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. i.e. downloading a white paper, therefore becoming an inquiry. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

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Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. So, we wanted to do a follow-up blog and share our answers to all of our readers. Shouldn’t white papers be gated? Leads generated.

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Adobe Experience Cloud Blog

JUNE 1, 2010

In a previous blog post, I discussed the importance time plays in accurate marketing analytics. It serves as the foundation of revenue cycle analytics and allows marketers to discuss results in a way that shows the effectiveness of lead generation and lead nurturing activities, activities that affect every stage of revenue.

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Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right?

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Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

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