Tony Zambito

JULY 17, 2016

Drawing such connections requires sound qualitative research practices in gathering buyer insights. Putting their organization, in the eyes of customers and buyers, as the one organization that can help them to best accomplish their goals. Well beyond the basic line of win/loss or profiling oriented type of rote questioning.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

APRIL 17, 2016

Basically, offering a profiling exercise at best. It involves the use of qualitative research best practices to get the “whole” view of your customer’s world. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

MARCH 24, 2010

best practices.   Strategies, tactics, practices and knowledge of buyers once predictable now appear as a discomforting unknown. Buyer Persona 2.0 , as a discipline and practice, can help senior executives and organizations to navigate the turbulent waters of an unstable marketplace.   Visual Thinking.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buying Cycle Forecasting 100

Tony Zambito

MARCH 1, 2010

best practices.   Strategies, tactics, practices and knowledge of buyers once predictable now appear as a discomforting unknown. Buyer Persona 2.0 , as a discipline and practice, can help senior executives and organizations to navigate the turbulent waters of an unstable marketplace.   Visual Thinking.

Buyer Personas 100

Buyer Personas Marketing & Strategy Forecasting Analytics 100

Tony Zambito

DECEMBER 20, 2015

It is helpful in gauging the understanding of buyer persona best practices and experiences. While there has been perhaps one too many surveys on buyer personas this year, I am asking readers to take my annual State Of Buyer Personas survey. Yet, we still have miles to go.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

NOVEMBER 2, 2016

Banks that best positioned themselves in a state of readiness to assess and handle market disruption are faring better than those who haven’t. The upstart Number 26 Bank ( N26 ) is aiming to further disrupt banking with a digital service designed entirely for mobile. New disruptive competitive entrants.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

APRIL 14, 2010

  We give much kudos to David for writing the chapter he did in his book and he is a great ambassador for putting buyer personas into practice.   I guess we should have written a book!  Here is what is bugging me though of late. 

Buyer Personas 100

Buyer Personas Rules Ideal Customer Profiles Social Media 100

Tony Zambito

FEBRUARY 15, 2010

The concept of customer profiling has been a part of business practices for well over a quarter of century now. These types of questions can help create an understanding of who the target buyer is and how best to approach from a selling and perhaps content marketing perspective. Buyer Personas Are Not Just Profiles.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Tony Zambito

MAY 11, 2010

First, have a definite, clear, practical idea—a goal, an objective.   Attaining such a deep understanding is no easy task but the use of qualitative and experiential analysis rooted in anthropological principles offers the best means for this understanding.  Third, adjust all your means to that end.” 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

JULY 10, 2011

  In part 2, I would like to offer perspectives on why the practice and process of buyer personas, as we’ve known them for the past decade, must undergo significant change to be relevant in the social age.    As buyer personas evolved, a prevailing notion was that buyer personas came with a “best if used by” date. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

NOVEMBER 1, 2015

The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant. Thus, making it even more difficult to foster customer-centric marketing. 10 Essentials Of Becoming Customer-Centric With Buyer Personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

AUGUST 3, 2011

.  There are 6 essential guiding premises that will help to embed true buyer persona research into your organization and to do so where you are not merely creating buyer profiles but are performing the bona fide practice of buyer persona research: Do The Real Thing.   Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Tony Zambito

MARCH 24, 2010

is to develop the best practice of applying anthropological methods to gathering customer and buyer insight and to help inform B2b Marketing strategies. .”   While the Internet air waves are filled with many how-to prescriptions on social media marketing, content marketing, sales enablement, and etc.

Buyer Personas 100

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 100

Tony Zambito

MAY 18, 2011

  The results of these new approaches and technologies are mixed as best to date.    Which may go through several iterations as a practice and concept or something new may arise altogether as buyers continue to evolve socially.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 12, 2011

.  And oftentimes this means investing in third party help for a very important reason: not only will buyers be more forthcoming outside of the seller-buyer relationship but qualitative research and contextual inquiry (with knowledge of ethnographic and anthropology practices) takes skillful effort.

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

DECEMBER 19, 2010

  Paul Greenberg put it best this year when he said buyers today do not want to be an object of a sale but a subject of an experience.    Over used yes but the best example is Apple.    Apple has put together one of the best consumer buying experience in history.  write a comment…….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 20, 2012

It has resulted in many misguided definitions and practices that have not produced the potential results other organizations have seen when the goal-based methodology is utilized. Much of the offered templates and practices are buyer profiles masquerading as buyer personas.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Tony Zambito

MARCH 15, 2010

  Like the urging on of a good baseball manager to practice your swing and base running consistently, so must a CEO urge his or her organization to practice the art and science of buyer insights consistently to stay ahead of the game of who can best serve its customers and buyers.

Buyer Personas 100

Buyer Personas Work Management Validation Marketing Management 100