best-practice 
Marketing Craftmanship
JANUARY 10, 2015
They believe common marketing practices will diminish their “private club” exclusivity. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing. So perhaps hedge funds are not marketing Neanderthals. They are simply late bloomers.
Marketing Craftmanship
MAY 13, 2020
Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. I also recommend practicing the art of the physical letter. Many of us no longer call family members as often.
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Marketing Craftmanship
SEPTEMBER 8, 2023
Hard-wired to follow apparent industry “best practices” (mostly based on mimicking competitors), law firms of all sizes continue to miss opportunities to increase clients and revenue. There’s no reason why law firms can’t benefit from these practices as well. But pathways for improvement are available.
Marketing Craftmanship
SEPTEMBER 18, 2020
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.
Marketing Craftmanship
MARCH 11, 2015
So based solely on their websites, here are two small funds that can serve as examples of marketing best practices: Monterey, California-based Topturn Capital – a single, low volatility hedge fund, and. Lake Forest, Illinois-based SilverPepper – a liquid alt firm offering two sub-advised funds.
Marketing Craftmanship
DECEMBER 11, 2014
that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. To promote the practical value of corporate advertising, the ad’s body copy read: “I don’t know you. Quite an achievement. I don’t know your company.
Marketing Craftmanship
JANUARY 25, 2012
Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices. Keep top decision makers and other employees informed about public reaction to company products, policies and practices. Anticipate public reaction and eliminate practices that create difficulties.
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