LeadSloth

MARCH 15, 2011

In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics.

Marketing Automation 100

Marketing Automation Automation CRM Practices 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Database Segmentation. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. This ensures that you get lots of real-life advice.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

Live Webinar: Lead Nurturing – Best Practices That Need to Die! Which “best practices&# are holding you back from generating additional revenue from your existing leads? Let me know your take: do you agree with these 5 categories? Which vendors do a great job? Tuesday at 10am PT.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 31, 2010

Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Unfortunately, it’s really hard to find good copywriters for email. And some of those are exclusively B2C.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 17, 2009

Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JANUARY 14, 2010

Demand Generation Best Practices. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Demand Generation Metrics 101.

Marketing Automation 100

Marketing Automation Automation Lead Ranking Lead Scoring 100

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua hopes that these metrics will become a standard, so that they can also be used for benchmarking. By the way: see also Jeremy’s summary of the second day of the conference.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 24, 2010

The Best Email Sequence. I can share some approaches that work well for me in my consulting practice. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. Now we’re getting to the heart of the matter.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

SEPTEMBER 3, 2009

Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. More practical: how does Marketing Automation influence these metrics? Key Performance Indicators.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

JULY 12, 2010

HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. However, few if none of those solutions have the SEO and Social Media tools. Combined with a CMS and a Marketing Automation system it is a complete online marketing suite.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 5: Use Email Best Practices.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

Putting It Into Practice. First of all, there are few organizations who have implemented all best practices: it can take years to build out a holistic nurturing program, but you can see the first results in just months, by taking small steps towards the ultimate vision. Is Holistic Marketing the Future? Did I forget any steps?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100