Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

It takes time and practice to find and develop your own blogging voice. Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 13, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

DECEMBER 12, 2010

Being able to prove marketing’s value with empirical data is the best defense against the C-Suite’s charge of “show me the money.”. Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MARCH 1, 2011

Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.

Lead Nurturing 60

Lead Nurturing Cold Calling Leads Lead 60

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 21, 2011

I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: Content for digital marketing is the text on your Website or blog.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

APRIL 22, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

In short, this is good, practical and actionable stuff and not some marketing theory. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

It was Charles Revson (the pioneering cosmetics industry executive who created and managed Revlon Cosmetics through five decades) who clearly understood and practiced this marketing principle when he said, “ In the factory we make cosmetics; in the drugstore we sell hope.” and a former US construction company owner.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

APRIL 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

AUGUST 17, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

DECEMBER 7, 2010

Lead nurturing and its best practices is a vast subject. She also wrote that “Lead nurturing can be done via email, but it’s not about the delivery system of email, it’s about the perceived relevance of the content delivered via the email.”. It would be impossible to cover everything about it in one short blog post.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

MAY 7, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Let me assure you that with some practice, all this will become very natural and you’ll be creating content like a professional copywriter in no time at all. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MARCH 17, 2011

Make the compilation into a “Best Practices Guide” that your blog readers can download by signing up from a landing page on your Website. Weave in a link to a specific product or product line within the text of the answer. Generate new prospects and leads by compiling several FAQs on a particular topic or product line.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

APRIL 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 20, 2010

Design for manufacturability (DFM) is the practice of designing products in such a way that they are easy to manufacture. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

As with any Process, the best way to design one is to follow the path of Continuous Process Improvements: Think, Plan, Do, Measure and Repeat. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 15, 2010

Tagged as: B2B websites , Industrial Marketing , marketing services , website design About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In other words, the online content is very product-centric.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Instead of taking sides, I say use it to your best advantage. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 20, 2010

Fiberglass absorbed sound the best but wouldn’t be safe. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Would an aquarium with fish be easier than water-filled panes?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 3, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60